Saba Sikharulidze

Marketer by day (AdVenture); Developer by night (LearnLoom)

[Saba Sikharulidze @saba6a]

When I send cold emails to companies I usually check their revenue from LinkedIn or tool I’m using.

Every so often, I'm like how tf can this have $100M ARR it’s just a tool to organize your MacBook.

But longer I think about this, more I realize u don’t need complex product to make money.

Simple products can make absurdly big profit if you have:

- Distribution. Appear in front of people before anyone else does

- A boring, painful problem people happily pay to make go away
Dead simple pricing, so the yes is easy

- Marketing that never stopped

Meanwhile devs spend 2 years building something technically impressive and end up with 40 users.

The best product doesn't win. The best distribution does.

[Saba Sikharulidze @saba6a]

That’s really wrong and that’s also how corruption starts. I believe they should get paid or get some benefits to have motivation to go on. Even those trillion dollar companies get benefits - they cut cost of hiring. If you don’t get benefit from what you r doing, in long term everything will go wrong. I agree you may not necessarily profit monetarily from hackathon but you should get something out of it when you put soo much effort and time into it.

[Saba Sikharulidze @saba6a]

I also didn’t liked that much fee, but there is lots of small expanses that can add up, like server hosting for tens of thousands of people, maybe they need to hire ppl for different tasks like helping in evaluating, also they need to get paid for creating this opportunity for others. So there will be lots of expenses but as you see they made it free so assumption of investment = commitment was true.

[Saba Sikharulidze @saba6a]

Sooooo reeeall. I had a case when I was begging a brand to pay to a creator at the point that creator accepted the reality that she got scammed. They paid her but I don’t think she will partner with them again. They lost creator who got one of the best results on the content she posted.

[Saba Sikharulidze @saba6a]

@defyneric What about cracked solo agency owner that has actual experience creating campaigns for brands? How much companies will pay?

[Saba Sikharulidze @saba6a]

@ednevsky @CabotTCroll UGC - user generated content - you can do it without paying from users that genuinely liked your product. Or you can pay them per sale but still you should have incredible product.

[Saba Sikharulidze @saba6a]

@CabotTCroll Affiliate marketing or creator seeding if you have amazing product but no marketing budget.

[Saba Sikharulidze @saba6a]

@ansonlin Really interesting and close to reality prediction. Ai is definitely changing which roles will take over and which roles stay behind.

[Saba Sikharulidze @saba6a]

@manu_zurcher Fr

[Saba Sikharulidze @saba6a]

Bro if you wanted to send me poem, maybe paper letter is better way. I'm not gonna read ts 😭

[Saba Sikharulidze @saba6a]

@ConnorTalksAI What about x money?

[Saba Sikharulidze @saba6a]

@VadimStrizheus That’s why we, influencer marketing agencies, exist.

[Saba Sikharulidze @saba6a]

@masterzorgon Fffrrr soo many people in influencer marketing are just middleman between brands and influencers, zero marketing knowledge. But it also has other side that sometimes brands won’t trust small agency’s views on their marketing strategy.

[Saba Sikharulidze @saba6a]

I would try to do ai ugc with meta ads. Or if u wanna get actual results i would run influencer marketing campaign with 2-4 niched and 2 mid size not really niche influencers (depends on business type) and run meta ads on the content they did (also depends if it’s long form or short).

[Saba Sikharulidze @saba6a]

@cem_hasoglu Grate work! Would love to see more posts about your success story.

[Saba Sikharulidze @saba6a]

@cem_hasoglu Yeah, yapping is soo easy, but actually making money is 10x harder. No one will pay you 2k for a shitty service. You need an actual high-demand skill and real sales knowledge. Even getting replies to cold emails is harder than you make it appear to be.

[Saba Sikharulidze @saba6a]

@arjunkshah21 Love your dedication Arjun. Let’s connect, I can help you in creator partnerships!

[Saba Sikharulidze @saba6a]

@tiboadriana Hopefully shower can fit in ur schedule, we gotta destroy the stereotypes.