Web3 Founders: Tired of your killer DeFi protocol getting lost in dense docs no one reads?
I've seen it everywhere: Amazing projects like @ploutos_money – a non-custodial leveraged farming protocol – launch with over-collateralized lending, algorithmic interest rates,
Nobody is talking about this remote skill that pays ₦300k–₦2M per project...
It's not copywriting. It's not graphics.
And Nigerian freelancers are sleeping on it badly.
Let me explain 👇
Mark Cuban just described the largest wealth transfer of the AI era.
Almost nobody understood what he said.
Cuban: “There are 33 million companies in this country. Aren’t going to have AI budgets. Aren’t going to have AI experts.”
Not tech startups.
The shoe store. The regional trucking outfit. The accounting firm with 12 employees.
The businesses that actually run the physical economy.
They know AI is coming. They have no idea what to do with it.
Cuban: “You’ve got the head of Microsoft saying software is dead because everything’s going to be customized to your unique utilization.”
Software is dead.
The SaaS era ran on one rule. Build a generic product. Force millions of companies to bend their workflows around it. Charge rent forever.
AI ends the contract.
The business stops bending to the software. The intelligence bends to the business.
But customized by whom.
The third-generation manufacturer cannot tell Claude from Gemini. The county hospital is staring at a reactor asking where the light switch is.
Cuban: “Who’s going to do it for them?”
That question is worth more than the frontier models themselves.
Hundreds of billions are being burned to build the foundation. The smartest engineers alive are locked in a bloodbath over who owns the base layer.
Let them fight.
Let them burn the capital. Let them drive the cost of raw intelligence toward zero.
Because the wealth does not collect where the brain is built.
It collects where the brain meets the business.
Every ambitious kid in college right now thinks survival means a seat at OpenAI or Anthropic.
Cuban is staring at the other 99 percent of the economy.
Learn the models. Then learn the messy, unglamorous reality of how a 50-person company actually operates.
Walk through the door. Understand their problems. Wire the intelligence directly into their revenue.
That is not a job title. That is an entire economic class being born.
You do not need to build the brain. You need to build the nervous system.
The biggest winners of the electricity era were not the engineers who built the generators. They were the ones who walked into dark factories and showed the owners where to plug in.
33 million companies are standing in the dark right now.
Silicon Valley is racing to build the god. The fortunes will belong to whoever teaches him a trade.
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ILORIN WEB3 CONFERENCE 2026 is coming to shake things up in Kwara.
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Crypto needed trust infrastructure.
GIMA built it.
A protocol designed to stop rug pulls before they happen.
🚀 Pre-Seed now LIVE on
INFI Multichain
If you believe the future of DeFi must be secure by design, this is where it begins.
🛡 The era of embedded crypto security
The countdown is on!
Ilorin, get ready for the biggest event of the year happening in your city.
The Ilorin Web3 Conference is coming, and you do not want to miss this.
Yet to sign up?
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Your first mistake was coding a product without researching if there was market need for it.
You set yourself up, bro, and I’ll tell you why. I will also show you how not to, especially as a crypto founder from Africa.
2025 was the worst year on record according to CB insights. 42% of startups failed because they built something nobody wants.
Not that nobody knew about it. They knew. They just didn’t NEED it.
In that same 2025, 11.6 Million projects died - with marketing/distribution failures being a major cause
Crypto startups on their own were busy burning massive budgets on campaigns that bring temporary visibility. 2 weeks after TGE Discord is a ghostland.
Also, we seldom target crypto-natives, communicating in jargon. All our marketing is targeted at the smallest possible market. Ignoring mainstream users.
So even if you accidentally build what people need, your 2nd mistake will be not having an effective marketing and distribution system.
These failures happen because most founders are devs. They spend YEARS learning to code but ZERO time learning customer psychology.
Whereas it's only on code that you can use units for A/B. Your marketing A/B test is betting your company's survival.
This is why you can't skip market research before writing code
If you had actually done that, you’d have already discovered hints to your marketing strategy. Because there you’d learn;
📍 What people actually need
📍 How they talk about the problem
📍 Where they hang out
📍 What messaging resonates
📍 Which channels to use
However, I'll give you this cheat code to launch your product. I hope marketers don’t sue me kek.
Phase 1 (Pre-launch):
📍 Tweet your building journey
📍 Share problems you're solving
📍 Build waitlist of 500-1000 people WHO CARE
Phase 2 (Launch):
📍 Don't launch to everyone. Launch to 50 power users
📍 Get feedback, iterate fast
📍 Let THEM spread the word
Phase 3 (Scale):
📍 Double down on what's working
📍 Cut what's not
📍 Most projects die because they spread too thin
Bonus Read: Let me break down what works across different crypto niches...
DEFI/INFRA:
Aave's playbook:
📍Started as ETHLend (failed)
📍Rebranded, focused on ONE thing: "Lend crypto, earn interest"
Simple message. Clear value.
Your play if you're building infra/DeFi:
📍Write solid docs
📍Build SDKs/APIs that work out the box
📍Get familiar with the leads of protocols and communities across diff continents
📍 Support devs and dev companies publicly (Twitter posts, Discord, etc)
They will build on you = organic distribution.
GAMING:
Players don't care about being decentralized. They care if it's FUN.
Axie Infinity (at peak):
📍Didn't lead with "blockchain game"
📍Led with "Earn while playing cute creatures"
📍Built community FIRST (100K+ Discord before mainstream launch)
📍Guilds formed organically……viral growth.
The mistake they made: Great marketing, broke product (economy collapsed, players left for good)
Your Play: Copy Axie Infinity
CONSUMER APPS (PAYMENTS, SOCIAL, FINTECH):
Your competition isn't other crypto apps. It's Venmo, Instagram, WhatsApp.
Your Play: Hire me. Thank you very much😊
DESCI (DECENTRALIZED SCIENCE):
Get 1 credible expert to vouch = 1,000 users. Not vice versa.
Your Play:
📍Partner with universities/labs
📍Publish papers (even if just on arXiv)
📍Speak at academic conferences
📍Let credentials do the marketing
ECOSYSTEM/PROTOCOLS:
The mistake: Marketing to users when you should market to BUILDERS.
Your Play: Hire me. Thank you very much😌
AI AGENTS& TOOLS
What works: Hire me. Thank you very much☺️
For all OTHER NICHES:
Your Play: Hire me. Thank you very much😇
BOTTOM LINE
For devs reading this: Partner with a marketer early. Not "when we're ready to launch." NOW.
For marketers: You're not support staff. You're the difference between 10 users and 10,000.
Distribution > Product. Always has been. Always will be.
Ilorin’s first-ever Web3 Conference is here.
This isn’t just an event, it’s a beginning.
If you’re in Ilorin or not, this is your moment.
Don’t miss it.
Rug pulls have drained billions from crypto users.
Gima didn’t just complain about it —
We built security into the protocol itself.
With Gima RPV, projects are secured before launch.
This isn’t hype.
It’s protection by design.
Mainnet goes live soon.
We’re excited to announce @Ilorinweb3con as an official Community Partner for the Onboard3 March Campus Tour 💚
This partnership strengthens local Web3 collaboration and deepens our impact across campuses.
We’re building the ecosystem together.
@opentrade_io@BTC_Jeff Beyond providing the API, how do you plan to move this tech out of the 'on-chain lab' and into the core stacks of traditional fintechs who are still terrified of managing gas fees and private keys? What’s the plan to make the blockchain layer truly invisible for them?
@opentrade_io@BTC_Jeff Jeff, impressive to see OpenTrade bridging the gap between institutional RWAs and stablecoin liquidity through your ERC-4626 vaults. You've solved the 'yield source' and legal framework problem, but the 'last mile' for non-crypto fintechs remains a massive hurdle.
@superbankapp Would love to lend an extra hand on your product UI.
Portfolio: https://t.co/4FDgCF2s0d
DM me if you're open to it — happy to share more or hop on a quick call! 🚀