Founder & CEO @ Level Up PR, a PR firm helping entrepreneurs and businesses become an industry leader | 🇮🇳 🇺🇸 Contributor @usatoday @oceandrivemag @thrive
6. Deliver so well that they refer you.
My first 10 clients came mostly through referrals after I over-delivered.
That’s it. No fancy funnel. No ads. Just consistent outreach + strong delivery.
Save this thread if you’re trying to get your first customers.
How I got my first 10 paying clients for Level Up PR with zero ad budget.
Exact steps I used, when I had no network and no money.
This still works in 2026.
Thread 👇
5. Offer a “Founding Member” deal.
Lower price for the first few clients in exchange for feedback and testimonial.
This removes risk for them and gives you momentum + proof.
5/ Shoe Dog by Phil Knight
Resilience > talent.
The Nike story taught me that every big brand looks glamorous from outside, but behind it is years of pain, rejection, and persistence.
Unpopular opinion:
Hustle culture is a distraction for people who don’t have a strategy.
Busy ≠ Productive Long hours ≠ High output
The founder who works 10 focused hours beats the one grinding 16 aimless ones every time.
Agree or disagree? Let’s debate in the comments 👇
@CynthiaCider Mostly trigger events and engagement signals.
If someone is talking about the problem, hiring around it, launching something new, or publicly sharing growth goals, there's usually a conversation worth having.
The DM lands differently when it matches what's already happening.
I had $0, no network, and just one idea.
No fancy setup. No audience. No “entrepreneur” tag in my bio.
Just a simple offer and the willingness to message strangers every single day.
Here’s what actually got me to my first $10k/month 👇
One screenshot that changed how I think about pricing forever 👇
Most price for comfort. Winners price for value.
This shift took me from $750/mo to $9k/mo deals by focusing on the value I deliver.
Stop charging for costs. Charge for the value you create
Your pricing strategy?
@CynthiaCider Exactly, @CynthiaCider ICP tells you who could buy.
Intent signals tell you who’s already thinking about the problem right now. That timing shift alone makes cold DMs feel way less cold.
@pirwot Exactly @pirwot Most people wait to feel ready.
The ones who actually build something?
They start messy, learn fast, and figure it out on the way.
After years of building — here are the things I fundamentally believe about entrepreneurship.
Some of these are controversial. All of them I've tested with my own time and money.
Agree, disagree, or add yours 👇