5 biggest ways brands waste money on influencer marketing:
- Paying for follower count instead of views
- Signing the biggest name instead of the right audience
- Forcing a scripted "ad" instead of native content
- Running the channel in a niche it doesn't fit
- Never building a system for onboarding, deliverables and analysis
Fix these and the math works.
But if you skip them, no budget can save you.
you can get paid without viral posts of your posts are original and insightful enough.. getting paid on x is a matter of originality now, you are either a creator or you are not.
Most creators overthink making money with UGC.
Yes you need a portfolio...
Yes you need to create good content...
Yes you need to reach out to brands to get paid deals...
But nothing needs to be perfect -- It just needs to be good enough.
Because as you grow and get experience, you will only get better, and this is where you make the REAL money.