Sakshi Tyagi

We help B2B Founders Build Authority and Book 5-6 Demos/Week | Founder @ParagonLabsin | Ranked #1 In LinkedIn Growth By Favikon

[Sakshi Tyagi @Sakshityagi]

https://t.co/xMPtJcdQdD

[Sakshi Tyagi @Sakshityagi]

@Prithvi_Jadwani go in the morning

[Sakshi Tyagi @Sakshityagi]

@dibratto CRAZYY!!

[Sakshi Tyagi @Sakshityagi]

@tarush_agarwal_ This is sooo cool:)

[Sakshi Tyagi @Sakshityagi]

Networking is overrated af. Especially if you’re an agency founder doing under $50k/month.

A few things I’ve noticed:

Talking to someone doing better than you gives you a high. They tell you about 20 things they do, and now you want to implement all 20. The plan you had goes to sh*t.

Meanwhile, the work you already know would help keeps getting postponed.

- Posting consistently on LinkedIn.
- Putting the video out.
- Sending personalised emails everyday.
- Following up with prospects.

Once you have a process you trust, these conversations become much more useful. You can take someone’s input, decide what applies, and leave the rest alone.

Every conversation doesn’t have to become a complete rethink of your business.

I’d rather you sit in your room, open your laptop and execute the things you’ve already decided to do.

I get it....Talking to successful people is fun. Sending follow-ups is significantly less exciting.

But you still have to send it.

[Sakshi Tyagi @Sakshityagi]

@_Nanyant_ They usually like to analyse what worked and what didn’t - and then they end up creating better content based on data.

[Sakshi Tyagi @Sakshityagi]

I hired 12+ people in the past 3 months across freelance, full-time and intern roles. No, they're not all with us rn.

A few things i've realised that might help:

Initiative is sexy. I'd pick someone who takes initiative over someone slightly better at the job who needs chasing and submits everything at the very last minute.

You can tell who is invested in the company's growth. some writers ask how their posts performed, ask for screenshots, want to understand what worked and what they can do better. others send the doc and never ask about it again. the latter are useless to us.

“I don't use AI” doesn't automatically make you a good writer. Your writing not sounding AI is the bare minimum i expect. You still have to write something interesting.

I hate “give it more time” as a default response to something not working. I want our clients to see results asap, and I want the team to feel that same urgency. Ask for feedback, ask for help, tell us what's missing. We're here for all of it. But wanting to figure it out sooner isn't toxic.

[Sakshi Tyagi @Sakshityagi]

@avijeet_writes Absolutely!!!!

[Sakshi Tyagi @Sakshityagi]

@dibratto this page is soo annoying🤣🤣🤣

[Sakshi Tyagi @Sakshityagi]

@dibratto I always tell myself I'll talk about it when it's enough ( I never think it's enough)

[Sakshi Tyagi @Sakshityagi]

@Prithvi_Jadwani The best website!!!

[Sakshi Tyagi @Sakshityagi]

@Prithvi_Jadwani Soooo sweeeeettttt!!!!🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻🫶🏻

[Sakshi Tyagi @Sakshityagi]

@dibratto 🤣🤣🤣🤣

[Sakshi Tyagi @Sakshityagi]

Currently at 400 followers (43k+ on LinkedIn and 26k on IG) . Looking to connect with people interested in-

• Startups
• Marketing
• LinkedIn
• AI and GTM

If you’re building, learning, growing, or just figuring things out, let’s connect:)

[Sakshi Tyagi @Sakshityagi]

2 of my greatest love unite. Virat Kohli is on LinkedIn.

[Sakshi Tyagi @Sakshityagi]

I knew this work mattered, but I didn’t realise how much founders valued having someone they could think things through with until I started working with people at that level.

This industry is so crowded with AI slop and mediocre work that I think people underestimate how much demand there is for someone who’s actually good.

If you can consistently do this well, you’ll have so much work it gets hard to breathe.

[Erik Torenberg @eriktorenberg]

Many founders wish they had true peers & thought partners in comms & people leadership roles.

If you’re gifted with words & people, these roles are opportunities to have meaningful impact at top companies and they’re less competitive than being a top founder/investor/creator.

[Sakshi Tyagi @Sakshityagi]

@itsadityabansal Happy Birthday 🫶🏻

[Sakshi Tyagi @Sakshityagi]

@ajinkyaaar 5 coffees might help

[Sakshi Tyagi @Sakshityagi]

I don’t want to wait for a $5 million funding round to build the company I actually want to run.

Most of what I’d want that money for comes down to the people we would get to work with.

People who know things we don’t, care about the details, and make the work better than Chahak and I could make it on our own.

That’s where we keep putting more of what we earn at Paragon Labs. Into hiring, working with the right collaborators, and giving them enough time to do work they’re proud of.

It means our margins get thinner for now. I would obviously enjoy keeping more of the money, but I also know what we’re paying for.

Our clients are building in deeply technical industries. They need people who will understand their space, ask useful questions, and turn what they know into content worth reading. That takes ability, curiosity and time.

As we bring on more clients, we have to keep investing in that. I want our work to keep getting better as the company grows.

We’ve had opportunities to take funding and haven’t taken them because it hasn’t felt right so far. But we’ve never shied away from spending on the people who help us deliver better work.

Jeffrey Zhao’s post about bootstrapping Ordinal got me thinking about this. I realised Chahak and I had been making decisions this way for a while. Seeing someone put words to it helped me understand what we’d been doing.

We’re already earning money we can put towards the company we want to build. I don’t want to wait for an investor to make that feel reasonable.

[Sakshi Tyagi @Sakshityagi]

Building a company is one "I was sooo dumb" after another

[Sakshi Tyagi @Sakshityagi]

Companies are using their data and benchmarks to build a following for their founders on LinkedIn and X. 

That’s a pretty good option for technical founders who want to be known for their work without making their life story the main attraction. 

Your product, research and customer data can give people a reason to follow you, especially in AI, where buyers want to understand how products perform, what other companies are investing in and where the industry is heading.

Here are a few founders and researchers who are doing this really well: 

1. @zuhayeer, co-founder of @Levelsfyi
2. @thejamescad , co-founder of @profound
3. @lqiao , co-founder of @FireworksAI_HQ
4. @arakharazian , @tryramp's lead economist
5. @chooi_jeq , co-founder of @robocurve

What I’d take from these examples is how closely the research connects to something the audience needs to understand. 

And for a company that wants to build content around its research, I’d follow these 5 steps:

1. Use customer conversations and sales objections to choose a question buyers need answered.

2. Give each finding its own post, explaining the implication alongside the conditions and limitations.

3. Build a visual IP that makes the comparison clear, with readable labels, units and source notes. ( This is very imp!) 

4. Adapt the explanation for LinkedIn and X, and give relevant partners and industry writers material they can reference.

5. Use reader questions to plan follow-ups, and update the research as products, prices and workloads change.

We’re doing this at Paragon Labs with a company whose benchmarks we’re helping distribute.

A lot of our work involves understanding the research well enough to judge which findings to highlight and frame it in a way which makes it easy for people to understand. 

If your team is producing research or benchmarks and wants to build content around them, book a call with us at Paragon Labs - https://t.co/YwaQgmflER