Profound

Marketing for the AI era.

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The way we search the internet is changing for the first time in decades.

Are you a part of the conversation?

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@bcamhi @cognition Listen here. https://t.co/DOXWm8FPKU

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New episode of The Marketing Engineer Podcast with @bcamhi, SVP of Marketing at @Cognition.

Cognition just passed $1 billion in revenue, but when Brandon joined its marketing team was still early.

So the team hired a Marketing Engineer. Within a week and a half, all of Cognition's paid ads were managed by AI, and list uploads from the field team were too.

In this episode, Brandon breaks down how he's building the marketing team at Cognition with an AI first approach.

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Read more. https://t.co/wyPmLNqjN2

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Introducing Dynamic Bot Rendering.

When an AI bot visits your site, we serve it a fully loaded version of the page. Your human visitors’ experience stays exactly the same.

Most AI bots only read the raw HTML. Anything behind scripts, tabs, or accordions, like pricing and product details, never reaches them.

See your site’s bot readability in Bot View, then choose what gets rendered (the whole site, a group of pages, or a single page) without touching your CMS.

Live today for customers on CloudFront, Cloudflare, or Vercel, with more CDNs on the way.

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@Atlassian Request your spot for Zero Click Sydney → https://t.co/s5n05SuUhQ

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Angela Feng, VP of Performance & Growth Marketing at @Atlassian, is taking the stage at Zero Click Sydney next week.

She'll share how her team is leveraging insights from Answer Engines to create more targeted marketing, personalise the customer journey, and help buyers move through the funnel faster.

Sydney, Australia
Tuesday, October 27

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Introducing Search Visibility in Pages, in partnership with @Moz.

Every page now shows its SEO data beside its AEO data, and your AI Marketer can think and act on both.

https://t.co/qdN9DWZZuH

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@JBlyskal Request your spot. https://t.co/acpp6MHgCv

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Jennifer Zou (Economist) and @JBlyskal (Researcher) are taking the stage at Zero Click London this Thursday to present "The Genesis of Agentic Attention."

They'll share Profound's latest research on ChatGPT, Claude, and the new wave of Personal Agents like Muse, Instinct, Grokbot, and Dot. Helping marketers understand what it means for how brands get discovered when an agent is doing the looking.

Thursday, October 22
London, United Kingdom

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@EsteeLauder @debeersgroup @Nestle @bankofireland @AnthropicAI @Barclays @LinkedIn @GPContentGlobal @Accenture @on_running @TheAA_UK See the full agenda. https://t.co/acpp6MHgCv

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Announcing our final speakers for Zero Click London this week 🇬🇧

Join experts from @EsteeLauder, @DeBeersGroup, @Nestle, @bankofireland, @AnthropicAI, @Barclays, @LinkedIn, @GPContentGlobal, @Accenture, @on_running, and @TheAA_UK to discuss the future of AI marketing.

Thursday, 22 October
London, United Kingdom

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Three days at World Aviation Festival in Lisbon as a Gold Sponsor.

Bethan Lynch (VP, Customer Experience and Loyalty at Virgin Atlantic) took the stage with Ravi Patel (Director, Enterprise EMEA) for "Winning travel demand in the age of AI," hosted by Matias Undurraga Breitling of Amazon Web Services (AWS).

They covered how travelers are using Answer Engines to research and book flights, and how airlines can act on their visibility, sentiment and accuracy data using their AI Marketer.

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Two days at @brightonseo in the UK last week.

@JBlyskal spoke on the main stage about "The New Citation Economy," breaking down how ChatGPT, Google AI Mode, and Claude each choose which sources to cite.

The night before, Josh sat down for a fireside chat at the Sip and Search meetup.

Thank you for joining us.

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@mutinycorp Listen today. https://t.co/6C9irEIO1w

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New episode of The Marketing Engineer Podcast with Matt Ratchford, Growth Marketing Lead at @mutinycorp

After eight years being for website personalization, Mutiny pivoted to become a sales assistant for customer-facing work. But the internet, and the Answer Engines reading it, still described Mutiny as a conversion rate optimization tool.

So Matt built an AEO system that models new content on the most-cited pages in his category and pitches content trades to a list of 6,000 target domains.

In six weeks, Mutiny went from 0% to 20% AI visibility.

In this episode, Matt breaks down why he does every workflow himself before automating it, and the test that lifted conversion 71% overnight.

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Great to be the Presenting Sponsor at Marketing Brew Summit in New York last week.

@nicklafferty (Founding Marketing Engineer) took the stage for a session on "The Marketing Engineer: Part Builder, Part Artist."

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Start building. https://t.co/v7Gi0tDdNo

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Introducing https://t.co/74OYZBMvNs, a free library of the best marketing skills from top Marketing Engineer repos and podcast experts.

Searchable by platform and use case. Add any skill to Profound, or anywhere you work.

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Request your spot for Zero Click Singapore on October 29 2026. https://t.co/yJQl2mOWqb

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Announcing our speakers for Zero Click Singapore.

Join experts from Singtel, Standard Chartered, iQuanti, Unilever and more to discuss the future of AI marketing.

Singapore
Thursday, October 29