Millions of everyday consumer devices, especially knockoffs that you buy online, are being infected by a malware known as residential proxy software. Watch WSJ’s Jack Gillum test a few. https://t.co/5INlLJ9PZe via @WSJ
You become the people you spend the most time around.
Their standards become yours. So does what they settle for.
Worth paying attention to who's in the room with you.
After working with 15+ founders, I noticed one pattern:
Personal branding was never “just content.”
It was a lead generation strategy.
Most founders don’t struggle with consistency.
They struggle with identity clarity.
Most B2B SaaS founders are losing deals they should be closing.
The product is strong. The team is
solid. The pitch is decent.
But something keeps going wrong before the conversation even starts 🧵
Every B2B Saas Founders has a folder somewhere.
Notes app. Google Docs. Voice memos.
Ideas they've never published because they didn't feel 'ready' or 'big enough' yet.
That folder is worth more than most people's entire content calendar.
The founder’s life:
– Try something new.
– Get punched in the face (repeat).
– Pivot from the “brilliant” idea that failed.
– Lose sleep, feel entirely alone.
– Your runway is now negative.
– Hear “no” 1,000 times.
– Realize that nobody will save you.
Keep going anyway.
You don't need more content.
You need one piece of thought leadership sharp enough to make investors, buyers and partners understand how you think before you ever speak to them.
That piece doesn't exist yet for most B2B SaaS founders.
It should.
Imagine your ideal investor finding your article at 11pm.
Reading it. Forwarding it to their partner.
And walking into your pitch already convinced.
That's not luck. That's what thought leadership actually does for a B2B SaaS founder.
That's what thought leadership actually is for a B2B SaaS or AI founder.
Not a content strategy. Not a posting schedule.
One specific intellectual claim about your space, defended publicly with enough conviction that the right people find you before you find them.
@AlexBoyd08 I loved how you've built experience around agency, finance, Sales and Saas.
This kind of range shows up in how you see problems... Most founders only ever see one side of the picture.
Welcome to X
Would love to connect
Most B2B SaaS and AI founders are waiting to feel credible enough to share what they think.
Meanwhile someone with half their experience just published the idea they've been sitting on.
That person now owns the space.
The window doesn't stay open.
Publish first.
And once you've found that thinking, here's what to build with it.
I wrote how B2B SaaS and AI founders turn it into authority that works before every important conversation:
https://t.co/drG5k5Vsnx"
Every B2B SaaS and AI founder has thinking nobody else in their space has.
Most never write it down.
That's the gap quietly costing you deals and authority.
I wrote how to change that:
https://t.co/a8VFzZJJyX"