Patrick Rea

Patrick Rea Chartered Inst Marketing - ABM, Go To Marketing Planning

[Patrick Rea @salesprocess]

Lean ABM: Take a targeted, small-scale approach. Start with a handful of hi-value accounts, leverage content, focus on buying signals, develop account playbooks, collaborate across teams. Skill trumps budget. @CIMinfo @cim_marketing @CIMinfo_London https://t.co/FF1SltsDE6

[Patrick Rea @salesprocess]

@Anurag_Creates Very interesting use of AI prompts using strategy models

[Patrick Rea @salesprocess]

🔥 Boost your productivity and automate web tasks with HARPA AI for Chrome. #HARPAAI #Automation #GPT https://t.co/OJ6ljadWCN

[Patrick Rea @salesprocess]

Check out my latest article: Crafting ABM Account Journeys That Convert https://t.co/AeOmQqiKtY via @LinkedIn @CIMinfo #CIM #ABM #training

[Patrick Rea @salesprocess]

Check out my latest article: ABM: Targeting Accounts with Laser Focus https://t.co/QZXxdez3Uw via @LinkedIn

[Patrick Rea @salesprocess]

Check out my latest article: ABM and The 22 Immutable Laws of Marketing @CIMinfo @cim_marketing @CIMAcademy @CIMinfo_London https://t.co/D8uu7jQbYJ via @LinkedIn

[Patrick Rea @salesprocess]

Check out my latest article: ABM Uncovered: The Hidden Hurdles of Account-Based Marketing https://t.co/RiJFJlsXEy via @LinkedIn

[Patrick Rea @salesprocess]

ABM Uncovered: The Hidden Hurdles of Account-Based Marketing
The CIM ABM Training Worskshop @cim_marketing @CIMinfo #CIM
https://t.co/RiJFJlsXEy

[Patrick Rea @salesprocess]

Account-Based Prospecting: 8 Steps. Training, GTM Planning and Investment @cim_marketing @CIM_Levitt @CIMAcademy
https://t.co/0ORP0nPE85

[Patrick Rea @salesprocess]

How to get the best from ABM. Skill sets and training: Video, Open Course or Inhouse? @cim_marketing @CIMinfo #CIMtraining #ABMtraining #ABM
https://t.co/TIc6dKLbWM

[Patrick Rea @salesprocess]

🚀 Why Executive & Team Buy-In is the Secret Sauce for Account-Based Marketing (ABM) Success. And how to get it #CIMtraining #CIMabm #ABM #CIM @cim_marketing @CIMinfo @CIMinfo_London
https://t.co/Z8HWjlqoex

[Patrick Rea @salesprocess]

Sales and marketing teams not seeing eye to eye? Learn how ABM can and must bridge the gap and boost revenue 💰🤝 #CIMtraining #ABM #marketingstrategy @cim_marketing @CIMinfo_London https://t.co/knjio179Fc

[Patrick Rea @salesprocess]

Five great B2B personalistion tools for your 2023 ABM marketing - LinkedIn Sales Navigator, Drift, Hootsuite, Leadpages, HelloBar
#B2Bmarketing #CIM
https://t.co/IBrmko4TBQ

[Patrick Rea @salesprocess]

Targeted B2B account prospects are going into stealth mode. Here's why and what to do about it.
Embrace the ABX - account-based experience - mindset.
@cim_marketing
https://t.co/KSKnbEhBxd

[Patrick Rea @salesprocess]

To make marketing the solution in a recession pay close attention to the numbers @cim_marketing https://t.co/EAE5NdUrYX

[Patrick Rea @salesprocess]

How to avoid getting ghosted by sales prospects. It's not you: it's them @CIMinfo #CIM https://t.co/3KEGlbcQAp

[Patrick Rea @salesprocess]

Check out my latest article: Is Your ABM Misfiring? How to Get it Right https://t.co/LGev9AWB2I via @LinkedIn

[Patrick Rea @salesprocess]

5 Ideas to Advance a Stalled Account-Based Initiative: What platforms are you using and how well are they used? How is your message delivered? Are your ABM processes and selling skills up to par? #ABM #CIM @CIMinfo
https://t.co/KdlhB5r3rm

[Patrick Rea @salesprocess]

4. Systematise referrals and retention – ring fence, upsell and cross sell strategies from the ABM CRM playbook
Next training - https://t.co/fYmTakFP5I
#ABM #CIM @cim_marketing @CIMinfo

[Patrick Rea @salesprocess]

2. Dominate mindshare: content and comms to show how you are the best at solving a priority problem that troubles that market
3. Better marketing ROI - through personalised campaigns to connect with the key people, forge relationships and turn them into customers

[Patrick Rea @salesprocess]

2. Dominate mindshare: content and comms to show how you are the best at solving a priority problem that troubles that market
3. Better marketing ROI - through personalised campaigns to connect with the key people, forge relationships and turn them into customers

[Patrick Rea @salesprocess]

2023, The Year of ABM: marketing strategy for a downturn
1. Protect revenue and profits: align sales & marketing, channels & messaging to target the most valuable niche market