Samit Das

Digital Architecture Partner/Coach - on a mission for Digital transformation, disruption, platform, products like startups!

[Samit Das @samdas000]

You don’t need to be the loudest voice in the room.

To win as an architect, you need one skill above all:

“Influence”

Without it, your best ideas die in wilderness.

With it, you can change the world.

Here’s how to build influence as an architect 🧵

[Samit Das @samdas000]

Is it designed around the business domains?

If not, we're not making the right choice.

Because Domain Driven Design is Business Driven Service.

And there is no business like "Business as a Service"!

Do you agree?

[Samit Das @samdas000]

Everyone's redesigning their enterprise services.

Almost nobody is doing it around their domains.

And in 5 years, we'll do it all over again.

Here's what's broken - and the one shift that changes everything.

[Samit Das @samdas000]

That's "modular service-oriented business" with "embedded journeys".

A business that reinvents and travels far.

So the next time we think about "service design" as the answer - reflect on this:

[Samit Das @samdas000]

Tesla treats every car as a software platform—upgradable, customizable, and constantly improving

• A digital twin is the service backbone.
• A minimalist, screen-first UI is simplicity of usage.
• A gamified experience = customer engagement = more data points.

[Samit Das @samdas000]

You don’t need to be the loudest voice in the room.

To win as an architect, you need one skill above all:

“Influence”

Without it, your best ideas die in wilderness.

With it, you can change the world.

Here’s how to build influence as an architect 🧵

[Samit Das @samdas000]

Delivering business outcome is the mark of a “value” centric solution.

Any of these -
+ customer experience
+ operational efficiency
+ new source of value and revenue

Primary goal of a business is to maximize shareholder value.

Whatever we do is to increase the “value”.

[Samit Das @samdas000]

Don’t treat presentations as a performance.

Treat them as leadership.

Because every story you tell…

…is shaping someone’s decision.

...sometimes someone's life !!

[Samit Das @samdas000]

This is how Tesla flipped the manufacturing playbook:

• Built Gigafactories to internalize control
• Struck direct deals with lithium and nickel miners (dis-intermediation)
• Rewrote firmware to sidestep chip shortages
• Fed real-time car data back into upstream decisions.

[Samit Das @samdas000]

Tesla treats every car as a software platform—upgradable, customizable, and constantly improving

• A digital twin is the service backbone.
• A minimalist, screen-first UI is simplicity of usage.
• A gamified experience = customer engagement = more data points.

[Samit Das @samdas000]

This is how Tesla flipped the manufacturing playbook:

• Built Gigafactories to internalize control
• Struck direct deals with lithium and nickel miners (dis-intermediation)
• Rewrote firmware to sidestep chip shortages
• Fed real-time car data back into upstream decisions.

[Samit Das @samdas000]

Recap - 5 Influence levers for Architects:

• Use case studies
• Frame business outcomes
• Create clear PoVs
• Show reusable patterns
• Tell stories

Tech builds systems.

Architects influence change.

[Samit Das @samdas000]

Great architects are like great coaches.

They don’t just control—they change the game.

• Through vision
• Through structure
• Through buy-in

That’s long-term impact.

[Samit Das @samdas000]

Delivering business outcome is the mark of a “value” centric solution.

Any of these -
+ customer experience
+ operational efficiency
+ new source of value and revenue

Primary goal of a business is to maximize shareholder value.

Whatever we do is to increase the “value”.

[Samit Das @samdas000]

Modern enterprises run on data.
But not just any data—
Real-time. Enriched. Actionable.

The difference between average and elite companies?
How they architect their data platforms.

Here’s a 4-part framework to do it right: