@mnburgess AR is a marketing trend that allows brands to offer their consumers a real life experience while tapping into their mobile devices. An example of this would be the app Pokémon Go.
#NewMarketingNewTimes
@mnburgess A social brand I would refer to that has a good smartphone app is Asos. It is very effective and easy to use and offers comments and likes on certain items you are viewing. It also customized the pages to your preferences. #NewMarketingNewTimes
@mnburgess Marketers can use Twitter by establishing a business account as a main frame of reference, while viewing/retweeting specific hashtags, mini blogs, and comments towards their specific product. This can absolutely be a good marketing tool. #NewMarketingNewTimes
@mnburgess 1) Twitter chats make it easy to track hashtags 2) They also establish a direct communication channel for brands and consumers #NewMarketingNewTimes
@mnburgess Live video is important to marketers because it creates a interactive communal stream where marketers can review and advertise products to an audience #NewMarketingNewTimes
@mnburgess A BVP explains to the consumer why a company’s product is valuable to the consumer along with the benefits it carries. An example of this is StateFarm, that guarantees speedy and around the clock service for copious scenarios no matter how unique. #NewMarketingNewTimes