Samer

Dir of Eng @ Shopify (Dev Platform, Flow). Prev VP Eng @ Zenreach, created BBM|Music|Video|Pictures apps at BlackBerry. Passionate about tech and motorsports.

[Samer @samerf81]

Good luck @tobi! 🏎️

[tobi lutke @tobi]

24h of Le Mans this weekend

[Shopify @Shopify]

manage your store inside ChatGPT or Claude

get insights, add products, look up orders, and more

without ever leaving the chat

[Lawrence Mandel @mmmandel]

Shopify Tech Talks is back for Toronto Tech Week.

This year's theme - Making the Impossible Possible: How @Shopify goes beyond step change to redefine commerce intelligence.

👇

[Samer @samerf81]

Amazing to see how much innovation is happening from this launch so quickly. 🤯

[Mike Futia @mikefutia]

Claude Code + Shopify AI is f*cking cracked 🤯

Shopify just dropped an official AI Toolkit that connects Claude Code directly to your store.

One prompt → Claude reads your products, rewrites your descriptions for AI shopping, and pushes the updates live. All from the terminal.

All inside Claude Code.

Perfect for DTC brands on Shopify who are still manually editing product pages, writing descriptions in Google Docs, and copy-pasting into the Shopify admin one product at a time.

Claude Code + the Shopify AI Toolkit fixes the entire workflow:

→ Install the official Shopify plugin in Claude Code
→ Authenticate to your store
→ Claude reads your entire product catalog
→ Rewrites every description to be optimized for AI shopping
→ Pushes the updates directly to your store automatically
→ Validates every API call against Shopify's official docs before executing

No Shopify admin tab-switching.
No copy-pasting from a Google Doc.
No hiring a copywriter to rewrite 50 product pages.

What you get:

→ Claude Code connected directly to your live Shopify store
→ Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products
→ Bulk updates across your entire catalog from a single prompt
→ Full access to Shopify's GraphQL API — products, themes, inventory, orders, everything Claude can read and write
→ An official plugin built by Shopify that auto-updates as new features ship

I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used.

Want it for free?

> Like this post
> Comment "SHOP"

And I'll send it over (must be following so I can DM)

[Aakash Gupta @aakashgupta]

Shopify just mass-democratized something most people won't register for another 6 months.

$378 billion in GMV. 5.6 million stores. And they just gave every AI coding agent direct write access to the entire store backend: products, orders, inventory, SEO, images.

That screenshot is a solo merchant typing "Optimize all my products for SEO" and Claude updating 32 product listings, rewriting alt text, applying meta descriptions, and verifying every change. One prompt. No Fiverr freelancer. No $200/month app subscription. No agency retainer.

The old cost stack for a small Shopify store: $200-500/month in apps, $2,000+ for an SEO audit, $50/hour for a VA. That just collapsed into a terminal command.

4.8 million active merchants. Most run 10-200 SKUs and manage everything by clicking through the admin one product at a time. Claude Code plus MCP just gave every solo founder the operational capacity of a five-person team.

And Shopify isn't building the agent. They're building the protocol that makes every agent a Shopify agent. That's the platform play.

[Samer @samerf81]

Today my team launched Shopify’s AI Toolkit. Get Shopify AI superpowers with your favourite agent. Develop Shopify apps, manage your Shopify store, and more, all possible agentically. And we’re just getting started 🚀

Very proud of what the team has delivered so quickly!

[Shopify @Shopify]

the Shopify AI Toolkit is here

manage your store with your favorite agent

Claude Code, Codex, Cursor, VS Code, and more

[Samer @samerf81]

So proud of my team for shipping this! Powerful tools for devs to build epic Shopify apps easily.

[Shopify Developers @ShopifyDevs]

Your dev experience now has full MCP support

Use the the Shopify Dev MCP server to set up, code, and validate your app

Demo with @darius_gai

[Samer @samerf81]

@blanklob Glad you’re enjoying this! Feedback welcome :)

[Eytan Seidman @eytanseidman]

Hey all!

Exciting news! The Next Gen Dev Platform which has been in Early Access for the last couple of months will become the default experience for all Shopify app development next month.

This will give everyone who builds apps:
• A completely re-engineered app dev experience that is faster and smoother
• Declarative metafields and metaobjects to easily store merchant data
•Dev stores that mimic real merchant plans, including Plus
•A beautiful new developer dashboard

[Samer @samerf81]

We’ve also added new capabilities to Flow! Flow just for way more powerful with secrets management and return data support in the Send HTTP action. Sample Data makes it easier to test workflows and ensure you’re selecting the right fields.

[Samer @samerf81]

We’ve rebooted our UI toolkit to be Web Components based. A unified library across all our surfaces, with consistent APIs and dev experience. No longer based/dependent on React, works with any framework (or none at all!). We’ve also shipped an MCP server for your AI tools. 🚀

[Shopify Developers @ShopifyDevs]

Polaris is now a unified UI Library 📚

Lighter. Faster. Compatible with any framework and all Shopify surfaces.

[Samer @samerf81]

@releod Thanks for logging that! We’re looking into it now to figure out what’s going on.

[Samer @samerf81]

@gilgNYC Congrats! Welcome to the team!

Excited to work together! 🚀

[Samer @samerf81]

See you in Toronto! Let’s go!!

[Harley Finkelstein @harleyf]

Community is everything. Our @Shopify ecosystem is unlike any other.

On June 25th, we’re bringing the Shopify ecosystem together IRL for a first-of-its-kind event. @tobi and I will be there, and if you’re a developer working on Shopify, you should be too.

Grab your tickets now: https://t.co/FATFgor6bh

[Samer @samerf81]

Checkout what my team shipped today!
This is one of the many things we shipped. We’re continuing to make Flow powerful for merchants and developers!

[Shopify Developers @ShopifyDevs]

Flow is getting more developer-friendly

Write JavaScript code in the Run code action to add logic, summarize data, calculate dates, and more.

[Samer @samerf81]

What an epic BFCM for our merchants! Proud of the team to have delivered this. Last year we didn’t really run Shopify Functions in BFCM. This year we ran 1.6B and without a single hitch! Congrats team! NBD ;)

[Shopify Engineering @ShopifyEng]

We’re not in this alone! 🤝 Over the weekend, we handled a whopping 1.6 billion Shopify Function calls with 99.999+% success rate to support apps in the @ShopifyDevs ecosystem. Together, we’re empowering thousands of businesses to thrive!

[Nick Wesselman 💙💛 @nick_wesselman]

💡 Did y’all notice that Shopify Functions now support 'shopify app dev' if you are using simplified deployments? There’s a file watcher which will automatically compile and push drafts of your function changes. No need to deploy every time any more. 

https://t.co/oS4bqC8QMJ

[Ilya Grigorik @igrigorik]

This is a sleeper and a big^tm deal. Out with the convoluted iframe shenanigans, in with web components... Docs: https://t.co/pOuoPu2PB4

@_developit and co did amazing work here.

[Jason Miller 🦊⚛ @_developit]

The first stage of my team's 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 undertaking just went live on Shopify:

You can now build UI Extensions for Shopify Admin that show up in-context around the interface.

https://t.co/qWeG7zBbVs

[Samer @samerf81]

We are embracing the web platform as Shopify’s platform, making building Shopify apps incredibly easy and intuitive. Build apps with Remix and our new evolution of AppBridge that my teams shipped today.

https://t.co/iiF1pCjujD