John Roberts

Partner, Truth Collective. A new creative company for the new world. inadequate but awe filled father of twins

[John Roberts @samjackroberts]

@jason_fox @jasonfox I think you mean X it, or is that what you do when you leave the conversation?

[John Roberts @samjackroberts]

Thanks Michael Nyman for spending 3,919 minutes with me in 2022. I couldn’t stop listening to Big My Secret. #SpotifyWrapped https://t.co/BflD7uknTi

[John Roberts @samjackroberts]

@W5Insight Glad you came - and I promise it was waaay more juicy and insightful than my expression 😂#plannerparley @4As

[John Roberts @samjackroberts]

Hire for culture add not culture fit - hot take on hiring @4As #4AsStratFest

[John Roberts @samjackroberts]

@4As #4AsStratFest the live & virtual combo #plannerparley is done! Shame about the glitch that split us but I loved the vibrancy and generosity of the planners who joined in. How was it for you?

[John Roberts @samjackroberts]

Should brands nag or engage? Pretty honest POV on marketing polarity today - and choice of activation or brand. Nice hottake @4As #4AsStratFest

[John Roberts @samjackroberts]

Rethinking strategy debate #4AsStratFest - I believe we need to stop talking purpose and help our client brands be purposeful. Be Active. Committed. Moral. Honest @4As

[John Roberts @samjackroberts]

We all have 3 choices: bystander, accomplice or steward. Tx Alain sylvain @4As #4AsStratFest true of strategists, true as parents. Just saying!

[John Roberts @samjackroberts]

Love this and excited to be part of #4asstratfest - but #plannerparley only happens if you’re in it- so come join us in person or in a computer!

[4As @4As]

Small in size, but never in power and potential. @samjackroberts of @truthcollective will dive into using the strengths of small agencies - agility, commitment and ability to make change happen fast. Only at #4AsStratFest on September 13: https://t.co/c3M2GOy0XB

[John Roberts @samjackroberts]

If I told you Brand Strategy Directors, you can do great work, build an amazing team AND all in a real 35 hour week would you believe me? Truth. #hiring #strategy #planner
https://t.co/ZaAY4JmRzp

[John Roberts @samjackroberts]

I signed up - looking to learn how we can all create a better brief...@4As you in? #plannerparley #truthrising

[Truth Collective @TruthCollective]

Tomorrow at 4:30 p.m. EST, the brilliant Matt Davies and Pieter-Paul von Weiler are running a master class dedicated to helping you write better marketing briefs. Click to reserve your spot: https://t.co/QthFxMPKIX #BetterBriefs @4As

[John Roberts @samjackroberts]

Hot stuff and a great way to start an honest client & agency conversation. "we know a way to grow your marketing budgets by 1/3 tomorrow. Lets talk about it" #plannerparley #truthrising @4As @Better_Briefs

[Truth Collective @TruthCollective]

The client brief is inarguably the most important document in marketing. So why is it often neglected?

On this week's episode of #PlannerParley, we discuss how to create #BetterBriefs with Matt Davies and Pieter-Paul von Weiler. Click to listen: https://t.co/SWcKYkXwEE

[John Roberts @samjackroberts]

Love time with smart people like these two - try it you’ll enjoy it. Curiosity guaranteed #plannerparley #truthrising #4AsStratfest

[Truth Collective @TruthCollective]

Planner Parley is BACK with a recap of the @4As #Stratfest, featuring Senior Strategic Planner at Marcus Thomas LLC, Stefanie Zawack, and @obpagency VP, Steve Kozel. 🎉

Click to get the low down, and don’t forget to subscribe: https://t.co/0JnYUqYUtt

[John Roberts @samjackroberts]

@TruthCollective @4As @obpagency #plannerparley #4AsStratFest bursts of joy ! thanks to my great guests - listen in for all the great tips we got from @4As Stratfest

[John Roberts @samjackroberts]

@BazeJosh wins the award for most screen shot presentation ! Thanks for enthusing #4AsStratfest @4As #plannerparley

[John Roberts @samjackroberts]

#4AsStratfest great opening question @Ebackagain & @KofiAmooG1 - fixed vs fluid? Even better answer - compass is more important than a map #plannerparley @4As

[Steve Kozel @steve_kozel]

Paul Feldwick bang-on at @4As #4asstratfest: Advertising is more than selling. Most importantly, it's entertainment, designed to build fame.

[John Roberts @samjackroberts]

The Strategists conundrum - being open and yet provide focus #4AsStratfest @4As being challenged rightly so by @sylvainlabs

[John Roberts @samjackroberts]

“Serious frivolity” @paulfeldwick kicks off #4AsStratfest thanks @4As #plannerparley food for thought

[John Roberts @samjackroberts]

you're saying this like it's a bad thing?