I think if we keep chasing nostalgia we'll never find the spark that led to eras/aesthetics like this in the first place. Creatives need to be experimenting again.
trailer for LOOKSMAXXING the short film
this film does not promote nor villainize the looksmaxxing community or ideology. this is an exploration of today's world through a body horror lens.
research began on the forums early 2023. in 2024 i wrote the script. 2025 we shot it
Sounds like The Weeknd caught a shot on Drake's alleged diss track as well:
"Claim the 6 and boys ain't even come from it/And when you boys got rich you had to run from it/Cash blowin' Abel bread out here trickin'/Sh*t we do for b*tches he doing for n*ggas"
today is the premiere of the proudest thing I’ve worked on in my entire career. episodes 1-3 of season 2 of “The Hype” are out now on HBO Max. it’s a streetwear competition where designers from across the country compete to win $150K. I’m the host #TheHype