Sam Olawale

Launch & Scale Your Ecom Business With AI. Join our weekly live builds + Q&A and watch real brands get built from scratch. ⬇️ Join us free on Skool

[Sam Olawale @SamOlawale_]

They built a billion-dollar business getting men to care about soap.

This is @DrSquatchSoapCo 😁

Watch the full case study for lessons you can use to get attention, win customers and keep them coming back, without their budget.

[Sam Olawale @SamOlawale_]

🛍️ Why Sell Just One Stanley?

One Stanley for you, one for your partner, a couple for the kids. So why is their product page only selling one?

We asked AlphaWeb to turn it into 2-pack, 3-pack and 4-pack bundles. Here’s what it did. Same customer, bigger basket, just by talking to your AI.

#ProductBundles #AverageOrderValue #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

💰 $1.5 Billion for a Soap Brand?!

Unilever already knew how to make soap. Dr. Squatch had people watching its ads, talking about the brand and coming back to buy more.

The price wasn’t disclosed, but the rumour was around $1.5 billion. That’s how valuable it can be to make people care about something as ordinary as soap.

#BrandBuilding #DrSquatch #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

5 Store Redesigns? Easy 🎄

Redesigning your store five times in one month sounds like a nightmare.

With AlphaWeb, you just tell your AI what you want. Same products, same store, five different holiday looks. Suddenly, that seasonal makeover feels a lot easier.

#StoreDesign #HolidayMarketing #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

🔁 75,000 People Subscribed to Soap

Find a soap you like. Get the next batch delivered. Stop remembering to buy soap. Pretty easy sell. 🧼

Dr. Squatch had around 75,000 paying subscribers by early 2020. Customers got one less thing to think about, and the business didn’t have to start from scratch with every sale.

#Subscriptions #CustomerRetention #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

@brian_blum1 Yes I capp it BS. maybe with BOF campaign you could get 3 ROAS on that sort of spend.

[Sam Olawale @SamOlawale_]

How Dr. Squatch Made Men Care About Soap 😂

Dr. Squatch used comedy, memorable characters and curiosity to make people want to watch a soap commercial.

The entertainment gave viewers a reason to pay attention and find out more about the brand.

#VideoAdvertising #BrandStorytelling #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

Why Soap Was Just the Start for Dr. Squatch 📈

Dr. Squatch’s founder saw soap as the first product customers would buy, with room to serve more of their daily routine.

A clear audience gave the brand direction, and Facebook ads helped it reach more of those customers.

#ProductStrategy #BrandGrowth #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

How a Personal Problem Became @DrSquatchSoapCo 🎯

Dr. Squatch began with its founder looking for better soap for himself.

The business opportunity was reaching other men who wanted a better product but weren’t going to visit a farmer’s market to find it.

#FounderStory #TargetAudience #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

How Dr. Squatch Built a $1.5 Billion Soap Brand 🧼

Dr. Squatch made an everyday product into a brand people wanted to watch, talk about and buy.

The funny ads and unusual collaborations grab attention, but there’s more behind the business than the headlines.

#DrSquatch #BrandStrategy #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

Why AG1 Matches the Ad to the Landing Page 📷

AG1 builds customer journeys where the ad, message and landing page speak to the same audience.

From the first impression to the offer, a consistent story gives customers a clearer reason to buy.

#LandingPages #FunnelStrategy #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

Your Ad Has 5 Seconds to Keep Them Watching ⏱️

Dr. Squatch’s ads keep the story moving, with every sentence giving viewers a reason to listen to the next.

#AdHooks #Copywriting #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

AG1 Builds Trust. Does Your Landing Page Keep It? 📷

An endorsement from someone customers trust can give a brand instant credibility. AG1 makes that borrowed authority work hard.

For your store, the next question is whether your landing page and offer turn that trust into a purchase or leave money on the table?

#BrandTrust #LandingPageOptimization #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

Why AG1 Can Keep Scaling Its Ads 📈

AG1 connects ad testing, landing pages, subscriptions and retention into one growth system.

Better conversion and stronger retention create more room to reinvest in ads and keep growing.

#AdScaling #CustomerRetention #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

How AG1 Turns Familiarity Into Sales 📷

AG1’s offer ads give people who already know the brand a clear reason to take the next step.

The problem, promise, proof and benefits come together around one specific customer and what they need to hear before buying.

#CustomerJourney #OfferStrategy #EcommerceAI #EcommerceGrowth #EcommerceCommunity

[Sam Olawale @SamOlawale_]

@artists_voyage Thanks man, appreciate it! Try it out and lmk what you think, I'll be in the Product Hunt comments all day!

[Sam Olawale @SamOlawale_]

We’re LIVE on Product Hunt today! 🎉 Come support us and ask questions!

👉 https://t.co/jw0U4ltSfQ

Connect Claude, ChatGPT or any agent that supports MCP.

Build offers, bundles, subscriptions and upsells just by talking. Your checkout adapts dynamically to what customers select, with 24/7 A/B testing to help improve AOV and conversion rates.

[Sam Olawale @SamOlawale_]

@Urooj978 @Parul_Gautam7 @AlphaWebAI absolutely, and with AlphaWeb you can just keep what you want, and replace what you want. the two way sync with Shopify helps a lot!

[Sam Olawale @SamOlawale_]

@socialwithaayan @Parul_Gautam7 @AlphaWebAI oh yeah, i know the pain firsthand... but with AlphaWeb, departments don't have to wait on eachother anymore! try it out and lmk what you think, I'll be in the Product Hunt comments all day!

[Sam Olawale @SamOlawale_]

@dusangran @Parul_Gautam7 @AlphaWebAI and that's perfectly cool, cause with AlphaWeb you can keep what you want and replace what you want! 😁

[Sam Olawale @SamOlawale_]

@ValentineOhaka @Parul_Gautam7 @AlphaWebAI absolutely mate, it's definitely a game changer. try it out and let me know what you think!