Direct response copywriter. I write ads, emails & VSLs that sell. Helping eComm brands and coaches convert more with copy that drives action. DM to work togethe
You only need 1 hour.
1 hour of building. 1 hour of writing. 1 hour of lifting. 1 hour of studying.
1 hour of any form of bettering yourself, because it quickly compounds.
1 hour feels like nothing until you look back 365 hours later and everything's changed.
Google ad copy is different from Meta.
The reader is already searching.
They have intent. Your job isn't to create desire —
it's to match it precisely.
Best Google ads mirror the search query in the headline.
Give them exactly what they came looking for.
Best product launch email structure:
Day 1 — The problem (no mention of the product)
Day 2 — The solution exists (still no pitch)
Day 3 — Here it is + proof
Day 4 — Closing + urgency
Most brands skip days 1 and 2.
That's why day 3 doesn't convert.
The strongest coaching VSL I've studied opens like this:
No logo. No music. No intro.
Just the coach on camera saying:
"If you've tried [X] and it didn't work, this is why."
Cold traffic doesn't care who you are yet.
Lead with their problem. Always.
3 Facebook ad hooks that stop the scroll:
1. "I was embarrassed to admit this took me 3 years to learn."
2. "Everyone in [niche] is doing this wrong."
3. "This is the part no one tells you about [result]."
Pattern: make them feel seen before you sell.
The best abandoned cart email I've seen had no discount.
Just one line:
"You left something behind — and I think you know it."
It spoke to the decision already made.
Not the price. The hesitation.
Curiosity > discount. Almost always.