Sandeep H 🇮🇳

Creatively honest voice in branding & advertising. Witty, real-world wise. Helping startups & founders think, feel & grow sharper, better brands.

[anand mahindra @anandmahindra]

Continuing my search for underexplored & less crowded destinations….

We often celebrate Kerala’s backwaters. But on Karnataka’s coast is a hidden gem that deserves equal attention.

The same river that roars over Jog Falls, the Sharavathi River, finally and quietly merges with the Arabian Sea at Honnavar.

Again, not sure if these pics are enhanced, but it’s clear that Honnavar is a magical landscape.

Mangrove forests, winding waterways and mirror-like backwaters.

Since Mangroves are among nature’s most effective coastal defenders, Honnavar’s beauty is matched by its ecological significance.

#SundayWanderer

(Photos courtesy: @IndiaAesthetica )

[Sandeep H 🇮🇳 @sandvertising]

@ZedTrafficker @CastrolUSA @Audi @OneMinuteBriefs Simply wow 🤩

[Sandeep H 🇮🇳 @sandvertising]

You skip ads. You skip tracks. You skip bad vibes.

But skip engine protection? Never.

🎵 Protects your engine like you protect your playlist.

#OneMinuteBriefs #EngineOil

[Sandeep H 🇮🇳 @sandvertising]

AI is smart - but it still can’t read the room.
Let the tech assist. Let humans decide what sticks.

This is my take for today’s One Minute Briefs - a fun challenge to create posters for or against AI.🦉

#DesignForGrowth #AI #CreativeStrategy #OneMinuteBriefs

[Sandeep H 🇮🇳 @sandvertising]

Ever been to a wedding… without the wedding? 🕺
Fake shaadis are the new Gen Z party trend—full Bollywood vibes, zero “I do” stress.

It’s nostalgia meets nightlife: mock pheras, dhol, dance battles, and the #ShaadiForTheVibe energy.

Harmless fun or cultural remix?

[Sandeep H 🇮🇳 @sandvertising]

India’s public broadcaster just teamed up with Handball India to take the sport nationwide via DD Sports & OTT.

Brands, take note:
Invest in grassroots — that’s where long-term growth begins.

It’s not just marketing. It’s legacy.

#SportsMarketing #BrandStrategy

[Sandeep H 🇮🇳 @sandvertising]

25 crore people on strike today. It’s more than disruption. It’s a reminder.

Of who gets overlooked.
Of who keeps the country moving.

If you’re building something, make sure it includes those who build it for you.

#BharatBandh #BrandThinking #DesignForGrowth

[Sandeep H 🇮🇳 @sandvertising]

Not all strategy happens in boardrooms.
Some of it happens on a Sunday, lying flat, staring at the ceiling…
…and thinking: ‘What if we just removed that one thing clients don’t even notice?’

That’s not laziness.
That’s strategy with better lighting.

#SundayThoughts

[Sandeep H 🇮🇳 @sandvertising]

Not every founder needs a flashy rebrand.

Sometimes, just answering these three questions can change the game:
1.Why now?
2.Why us?
3.Why should anyone care?

Branding isn’t just logos. It’s logic, made lovable.

What’s your favorite question to ask in a brand brief?

[Sandeep H 🇮🇳 @sandvertising]

🚀 India set for a strong July—service PMI at a 10-month high and rupee buoyed by India‑US trade hopes.

For founders and marketers, that means opportunity:
•Consumers engaging more
•Brands eyeing export growth

Time to sharpen the brand story and capture the momentum.

[Sandeep H 🇮🇳 @sandvertising]

Some days, the ideas flow.
Other days, it’s just five words being rearranged like IKEA furniture.

That’s not a block.
That’s the build.

[Sandeep H 🇮🇳 @sandvertising]

A founder once told me,
“We want to sound premium… but not too premium… and also massy… but not too massy.”

Translation:
“We haven’t figured out who we are.”

Clarity is branding. Confusion is expensive.

[Sandeep H 🇮🇳 @sandvertising]

Laws can silence people.
But brands?

They grow when they speak with courage, not caution.

Especially in a city like Bengaluru — where ideas thrive, not hide.

#BrandThinking #Bengaluru #DesignForGrowth

[Sandeep H 🇮🇳 @sandvertising]

Bengaluru’s new fake news law may be about politics.

But for brands, it’s a masterclass in what not to do.

[Sandeep H 🇮🇳 @sandvertising]

So whether we’re building a D2C brand or launching a new clinic — remember:

Clear > Clever
Consistent > Loud
Truth > Trend

[Sandeep H 🇮🇳 @sandvertising]

Inclusivity isn’t a one-month campaign.

It’s a year-round promise in product, culture, and purpose.

For brands, it’s not about the rainbow logo—it’s about real impact, real stories, real change.