This is one of the hardest things we have ever had to share. We are not the kind of people who like to ask for help. We have always believed in putting our heads down, working hard, trusting God, and doing everything we can to carry the weight ourselves. But there comes a point where the truth is bigger than pride, and our customers, followers, supporters, and everyone deserves to know what is really happening.
Right now, we are in a legal battle with a major meat processor. And while this fight has our name on it, it is much bigger than our family alone. Small producers, family ranchers, and farmers spend generations building something they are proud of, only to come up against an industry that too often protects power over people, profit over principle, and control over transparency. The effects do not stop with the people raising the food. They reach every person purchasing meat because corruption and lack of transparency in the beef industry affect the food system as a whole and the trust families place in what they buy and feed their loved ones.
This fight has cost us deeply. Between personal health struggles and the weight of this battle, we have had to make sacrifices we never wanted to make. We have had to cut back on our restaurants and e-commerce. We have sold cattle to help pay attorney fees. We have carried stress, heartbreak, and pressure that, at times, have felt impossible to explain.
But we are still here, and we are still fighting. We are fighting for our family, for our ranch, for the values we were raised on, and for every small rancher and farmer who has ever felt crushed under a system that was never built to protect them.
So today, we are asking for help. If you believe in family ranches, quality food, hard work, and a more transparent, healthy, and clean food system, please stand with us. One of the best ways you can support us right now is by purchasing our beef at https://t.co/Suyrin9ECS.
We started a GoFundMe for those who want to be part of something bigger than our family alone. If you want to help us keep fighting, please consider donating and helping us fight for farmers, ranchers: https://t.co/Tw3VTcsLBI
Now more than ever is the time to support agriculture, your local farmers and ranchers, and the people working to keep beef on our tables.
The pressure on agriculture continues to grow, and many farmers and ranchers are fighting to keep their operations going and their families on the land. Where we choose to spend our money and where we buy our food can directly support the people raising and growing it.
We need to know where our food comes from, support local producers when we can, and continue standing behind the people working to protect the future of agriculture.
Hope everyone’s having a good week!
It’s currently 105° here in Kern County, with temperatures expected to reach around 110° later this week.
Carrots are an important part of summer for our cattle. They remain cooler, giving the cattle a cool place to lie down during the extreme heat. They also provide moisture and nutrients alongside the grasses they eat, which is especially helpful when we receive little to no rain during the late spring and summer months.
Stay cool and stay safe!
Many of you have reached out asking about the current status of our lawsuit and when our e-commerce may return.
Right now, our focus is on getting through this lawsuit. It has taken an enormous toll on our family and company, and we hope we will be able to share more about it soon.
As for e-commerce, we are keeping our fingers crossed that we can fire everything back up by the end of this year and once again offer the best carrot-finished beef.
These have been some of the darkest and most difficult times we have ever faced. We are carrying the weight of this lawsuit while also grieving, rebuilding and trying to determine what comes next for Santa Carota.
We cannot thank everyone enough for the patience, prayers, encouragement and support you have continued to show us.
Happy Monday! We hope your week is off to a great start. No matter what this week has in store, we hope you find time to slow down, cook something delicious, gather around the table, and enjoy the little moments along the way.
Farming and ranching are not easy, which is why we must protect American agriculture at all costs.
Some may not fully understand the severity of what farmers and ranchers across this country are facing, but this fight is bigger than us. We are fighting to protect the future of American food, the families who produce it, and the next generation who deserves the opportunity to carry this way of life forward.
Thank you, @TheSteLane and @radhealthradio , for having us.
We hope your week is going well.
We’d love to know, what’s your favorite cut of beef and why?
Are you a ribeye fan for the marbling? Do you choose a filet for the tenderness? Maybe you’re planning an all-day brisket on the smoker, or you love making a statement with a tomahawk.
Tell us in the comments. We love seeing which cut you’re reaching for.
Here’s to a good week ahead. We hope it’s filled with progress, good news, laughter, and a few moments that remind you to slow down and enjoy it. Sending everyone good vibes this week. Go make it a good one. 🧡
We know what our calling is, and we will fight to do everything we can to continue this legacy.
The American people deserve the truth about where their food comes from. They should be able to know the ranchers raising their beef, understand how it was produced, and have access to beef raised here in America by American families.
Although we are taking a temporary hiatus, we will be back up and running soon with better beef, more selections, and even more to offer.
We are not walking away from this calling. We are preparing for what comes next!
We could not do this without you, our valued customers. We love seeing the meals you create, the way you cook, and the food you share with the people around your table.
We are so grateful that you continue choosing Santa Carota for your family and friends, and we truly appreciate your patience with us through everything.
Please keep tagging us and sharing how our carrot-finished beef is showing up on your plate. We hope to be firing up e-commerce again soon and delivering to your kitchens.
The future of American agriculture is in the hands of the American people.
The decisions being made today will shape what farming and ranching look like for generations to come. We all have a role in protecting the people who feed this country.
Let’s keep fighting together.
Here’s to a good week, good vibes, and brighter days ahead.
Whether you’re celebrating a win, finding your footing, healing, or just doing your best to make it through today, we’re sending you love.
Thank you to @jaspersoncattleco for the quote
We stand with all ranchers and farmers, no matter how big or small, because we are all in the same fight to stay afloat. We are literally fighting that battle now. This lawsuit is so much bigger than just us. We are standing up for every producer, family, farmer, and rancher in America.
Over the past several months and years, we’ve watched families lose ranches and farmland through government acquisitions, legal battles, development pressure, and other circumstances that have forced generations off the land they worked so hard to build. We’ve seen it happen at places like Point Reyes and through projects like California High-Speed Rail, while countless other families continue fighting to hold onto operations that have been part of their legacies for generations.
The numbers show exactly what is at stake. According to the U.S. Department of Agriculture, “In total, family farms accounted for about 96 percent of total farms and 83 percent of total production in 2023.” The USDA also reports, “Most U.S. farms (86 percent) are small family farms; these farms operate on 41 percent of U.S. agricultural land and account for 17 percent of the total value of production.”
Those numbers represent the families, livelihoods, and legacies that feed this country every single day.
American agriculture cannot survive if the people producing our food are continually pushed out, buried by systems working against them, or forced to fight alone just to protect what their families built.
We will continue standing up for the people who feed this country.
Thank you @doctorkiltz
Sources:
• USDA Economic Research Service, America’s Farms and Ranches at a Glance: 2024 Edition
• USDA Economic Research Service, Agricultural Economy: FY 2024 Year in Review
To our valued customers and supporters,
With Mike’s passing and our current lawsuit, we have made the decision to pause ecommerce while we take time to grieve, regroup, and continue fighting the battle in front of us. This is not goodbye, and we are not closing our operation.
During this pause, our team will be working behind the scenes to fine tune every part of our business, from shipping and delivery to packaging, beef quality, sustainability, and the overall customer experience.
We will still be active here with updates, news, and storytelling from the ranch. You can also join our email list for more in-depth updates, stories, and information as we move forward.
We appreciate your patience, your grace, and your continued support more than you know. We love you all and could not do this without you.
If you have an unfulfilled or pending order please email [email protected].
Across this country, too many farming and ranching families are watching generations of hard work become harder to hold onto.
Independent producers are being squeezed from every direction. Rising costs, increasing regulations, development pressure, government policies, and the power held by large meatpackers and processors are making it harder for family operations to hold onto the land and legacies they have spent generations building.
The family operations that built American agriculture shouldn’t have to fight just to survive.
We believe the future of American agriculture is worth protecting, and we will continue standing up for the people who feed this country.
American agriculture is worth fighting for!