When a person makes a choice, they rely on personal experience, which proves them right. Because of this lived experience, they know that the software subscription model truly stands out.
And also the difference is huge in ecom money gets distributed on other things a lot, especially in ad, and little gets in the pocket, but it gets better with the right volume, creatives years of effort market understandings.
@oliverbrocato when a person makes a choice, they rely on personal experience, which proves them right. because of this lived experience, they know that the software subscription model truly stands out.
A hook doesn't grab attention.
It removes a doubt. Most people think a hook needs to be loud, or clever, or shocking.
It doesn't.
It needs to make one thing certain, in the first line. People don't scroll past certainty. They scroll past everything that sounds unsure.
Interest isn't the goal. Sure is.
That's the whole job of the first three seconds. (no cta — let it sit as a mirror)
A hook doesn't grab attention.
It removes a doubt. Most people think a hook needs to be loud, or clever, or shocking.
It doesn't.
It needs to make one thing certain, in the first line. People don't scroll past certainty. They scroll past everything that sounds unsure.
Interest isn't the goal. Sure is.
That's the whole job of the first three seconds. (no cta — let it sit as a mirror)