Sara Mengesha

[Sara Mengesha @SaraMengesha]

The day is finally here! Excited to celebrate what the team has been hustling to build 👏❤️

[John Hu @JayHoovy]

Introducing Stanley: The first AI Head of Content that will help you grow your following.

Stanley works just like a real employee: text him and he’ll create, edit, and strategize viral content across X, LinkedIn, and Instagram.

Making viral content is hard. It requires deep research, deep platform understanding, and knowing what’s culturally relevant at that exact minute.

When you ask ChatGPT to “write a social post” it doesn’t know what good content looks like, it’s not actively consuming content, and it doesn’t understand you.

This is why the output is slop.

Stanley solves this.

First Stanley deeply understands your unique voice and writing style (and doesn’t include AI language like em dashes and “it’s not x it’s y”)

Then he plugs into your day-to-day (your Slack, Notion, Calendar, Granola) and proactively suggests viral posts for you based off the most interesting things happening in your life.

All you need to do is voice note him your thoughts, and Stanley optimizes and then schedules a post across all platforms.

Example: Last week I asked ChatGPT "what happened on X" and got a generic summary.

I asked Stanley the same thing and he told me about @JensenHuang's first post on X and the viral Deny’s comment.

That’s because Stanley has a team of specialized agents that are always on. One agent researches viral posts through the X API. One studies your voice. One doom scrolls X, LinkedIn, and Instagram.

2 months ago we released Stanley in beta to 100 social media power users like @chasepassiveincome, @jayyanginspires, @MitcheIl, and @iampascio who’ve used Stanley in their daily content process.

Engagement rates increased by >50% for the average beta tester. (in fact you’ve probably engaged w/ Stanley posts without realizing)

Posting content has genuinely changed my life for the better: it’s helped me raise millions of $, landed me my first customers, and attracted the very best employees.

Stan wouldn’t be a $40M ARR business without Content.

Stanley is our attempt at democratizing that.

Our mission is to help any Entrepreneur tell their story, so we'd love for you to try Stanley for free here: https://t.co/pplZDGoxFE

One more thing..

You can see a glimpse of Stanley’s power in the comments below. Drop a reply and Stanley will analyze your X content right now. It'll pull your posts, study your voice, and tell you what's working and what's not.

Each reply costs us abt ~$1 in tokens. Go abuse it. (Thank you VC’s.)

FYI: This post and launch video were written 100% w/ the help of Stanley (how’d he do?)

See Stanley work below 👇

[Sara Mengesha @SaraMengesha]

@vitaliidodonov STANLEY

[Sara Mengesha @SaraMengesha]

8/ The middle ground — inviting creators and hoping they post — is dead.

If your event strategy still depends on free creator content, you're already behind.

[Sara Mengesha @SaraMengesha]

1/ Brands used to build IRL experiences so good the invite alone was enough.

Coachella activations. Immersive pop-ups. Rooftop dinners with 30 creators.

Showing up WAS the payment.

That era is ending. Here's what's replacing it:

[Sara Mengesha @SaraMengesha]

7/ Path 2: Run ambassador-only events where content is already baked into the contract.

No hoping. No guessing. Content deliverables on paper before anyone walks in the door.