Sara Palmieri

Marketing Leader @LenovoANZ
I tweet about #marketing #iamlenovo #strategy #B2B

[Sara Palmieri @sarapalmiery]

New approaches to crafting brand strategies are essential if you want to cut through the white noise and be noticed in marketing. My latest on @LinkedIn: https://t.co/a7rkCkXFer #disruption #marketing #strategy

[Sara Palmieri @sarapalmiery]

Lenovo Tech World is here! #LenovoTechWorld #wearelenovo #happybirthdaythink

[Sara Palmieri @sarapalmiery]

So excited to be running face to face events again. Here we go @LenovoANZ kick off 2021…! #wearelenovo #lenovokickoff

[Sara Palmieri @sarapalmiery]

My amazing husband has created an album and it rocks. Please check it out https://t.co/FjzyzyleYZ @ExpiralB

[eXpiral (Official Band) @ExpiralB]

The debut album 'Evolution Zero' is available now!
Authentic 90s alternative rock – Foo Fighters vs. Stone Temple Pilots vs. Radiohead
Listen on all major streaming services:
Spotify -https://t.co/BpPE9YdJdm...

Love, Life, Aliens...Evolution Zero!

[Sara Palmieri @sarapalmiery]

Awwwww ☺️

[Azusa Takeuchi @azusainsydney]

When I relocated to Sydney almost 6 years ago, this lady took me in with open arms. A truly amazing marketer, a fun, caring and trustworthy friend, and my best drinking buddy that I can never live up to! @sarapalmiery you're an inspiration! #wearelenovo

[Sara Palmieri @sarapalmiery]

@Airbnb This is not good enough. I booked a June stay back in January and I'm not entitled to my $400 deposit back for a stay in a country that a) I cannot get to and b) is in full lock down. Surely a cancellation 3 months out cannot cost the host and you $400!!!!

[Sara Palmieri @sarapalmiery]

@TrainLinkNorth @T9SydneyTrains We were told to get off the train at Berowra and have been waiting here for 2 hours trying to get to Woy Woy

[Shiv Aroor @ShivAroor]

A before/after image from Kangaroo Island of one of the most photographed stretches of road there. #AustralianBushfiresDisaster

[Sara Palmieri @sarapalmiery]

@uskovic Who knew she could speak Australian! Good on her

[Sara Palmieri @sarapalmiery]

You need this in your life...

[Lenovo Legion ANZ @LenovoLegionANZ]

Enter the Lenovo Legion x Indomie Australia #PAXAUS competition and you could win a Legion T730, Legion peripherals AND backpack full of Indomie Mi Goreng noodles. 💻🍜 Click to enter https://t.co/3bD6U1OhJU

[Sara Palmieri @sarapalmiery]

@AlanSmithOz @LenovoANZ Great to see you too Alan!!

[Azusa Takeuchi @azusainsydney]

Gaming this weekend @IEM ! Win a #Legion laptop by visiting @LenovoLegionANZ ! @LenovoANZ #WeAreLenovo @sarapalmiery @Y7Celly @bhaskar2666

[Sara Palmieri @sarapalmiery]

For International Women's Day 2019, Lenovo presents the 2018 NSW Young Australian of the Year and inspiring young inventor, Macinley Butson. https://t.co/VlD0CIk3O6
#IWD2019 #Wearelenovo

[Sara Palmieri @sarapalmiery]

A great rundown of a few special marketing campaigns that sought to bring good vibes to the world - as well as promote their brand & business. Sometimes we look at #marketing so cynically. It doesn't have to be that way.

https://t.co/8o2hV3MXd5

[Sara Palmieri @sarapalmiery]

Adding these to my list! Anyone have any other #recommendations?
https://t.co/dhRgFqKFkY

[Sara Palmieri @sarapalmiery]

These are the 5 things that this article says are CURRENTLY disrupting #marketing. I wonder what the next 5 things will be?
(source: https://t.co/8WL6GQOtSF )

[Sara Palmieri @sarapalmiery]

Celebrity endorsements have a positive impact on brand affinity... by 3%. One study found that only 3% of consumers would consider buying a celebrity-endorsed product in store. There's so many things that ALSO need to be in your #marketing strategy!

[Sara Palmieri @sarapalmiery]

This is why it pays to be aware of your market, your audience, and how they consume your message. It's like filming in 3D, or making a game in VR - you CAN do it, but does it bring value to your audience? #marketing

https://t.co/53kgvgPHnZ

[Sara Palmieri @sarapalmiery]

'Big #data' - massive amounts you would never have believed 10 years ago - allows #marketers to collect and analyse more things so they can focus on being more efficient. Science & tech disrupting our #communications for the better!

https://t.co/ryImqpMtA0

[Sara Palmieri @sarapalmiery]

5 things you need to define your "Brand identity" in #marketing:
• Core message
• Personas
• Brand story
• Visual identity
• Content strategy
And if you're sure you've got them - when's the last time you updated them?

https://t.co/1ln8AIKC5m

[Sara Palmieri @sarapalmiery]

What's one industry you don't realise does/needs marketing? (Hint: pretty much all industries 'do' marketing, so get creative.) I'll start 👇

https://t.co/c1zTXoj71d