Sasha Hull

☕ caffeinated, curious, always testing

eComm growth strategist helping DTC brands scale with smart, scrappy marketing.

[Sasha Hull @sashajhull]

@NoahEpstein_ Gemini

[Sasha Hull @sashajhull]

@chvrlesjr Congrats and happy birthday!

[Sasha Hull @sashajhull]

@nicoletabak Love this. My January took a sharp turn too but finding that slowing down, being considered and not panicking is everything.

Cheers to 2022 turning out better than we imagined!

[Krystal Wu @HelloKrystalWu]

Community first.

That’s it, that’s the tweet.

[Sasha Hull @sashajhull]

@SippinSocialTea I clearly have found my people 👋🏼

[Sasha Hull @sashajhull]

I love this.

I saw “delight our audience” as a core value of a SaaS company, which is so simple but soooo often ignored in my experience.

And C Suite shouldn’t be a target audience for marketing.

[Sasha Hull @sashajhull]

This level of transparency and authenticity is why I come to Twitter 😂

[Brooklin Nash @realBrookNash]

Confessions of a freelance marketer:

I make up pricing as I go along.

I have a "running ideas" doc that's 4,972 words at this point but I haven't executed on any of them.

Sometimes I google things real fast on a call so I know what the client's talking about.

[Sheeta Verma 👩🏽‍💻 @sheetaverma]

I promise you don’t need hashtags in your bio..,, or your tweets

[Sasha Hull @sashajhull]

@brianne2k @cesilvam This is a phenomenal list! You’re absolutely spot on and the comparison to a romantic relationship is excellent. Self-betrayal and abandonment can happen at work too.

[Sasha Hull @sashajhull]

It feels so good to know I’m not alone.

[Johann @RunWanderWonder]

I might lose some of you on this take, but I don't like dark mode.

[Sasha Hull @sashajhull]

@chvrlesjr Yes! Got this from a comic as a kid and it stuck with me:

“Better to be thought a fool than speak and remove all doubt.”

You block yourself from learning and growing if you’re the one always speaking.

[Sasha Hull @sashajhull]

Nuance is underrated.

[Steph Smith @stephsmithio]

Your weekly reminder that you can hold two beliefs at the same time.

Something can be the future AND overvalued.

Someone can be a terrible person AND be right.

Something can be risky AND worth pursuing.

Something can be essential AND ineffective.

[Sasha Hull @sashajhull]

@iamwellandgood Wait, it doesn’t???

[Sasha Hull @sashajhull]

Clearly not pushing boundaries enough if I’ve never had a post rejected by legal 😂

[Sheeta Verma 👩🏽‍💻 @sheetaverma]

the different rites of passage for social media managers:
• a post rejected by legal
• a DM cursing you out
• getting comments cursing you out
• told to use hashtags on Twitter
• told to put links in an IG caption
• asked to turn around content within a matter of hours

[Danny Trinh @dtrinh]

Our industry has a simple rule: you NEVER know where you'll see someone in 18 months and what side of the table they'll be on.

Be kind and show respect.

[Sasha Hull @sashajhull]

Highly underrated tweet 👇

[Brianne Fleming @brianne2k]

petition for recipes to also include estimated clean-up time

[Sasha Hull @sashajhull]

Not only does this tweet share phenomenal info but that formatting is so good at catching the eye mid scroll!

[Gabriela Cardoza @CardozaGab]

▕▔▔▔▔▔▔▏▕▔▔▔▔▔▔▏
Branding vs Marketing
▕▂▂▂▂▂▂▏▕▂▂▂▂▂▂▏

who you are, how you share
what you have your brand &
to offer & what promote your
you stand for product/service

[Sasha Hull @sashajhull]

@AYakatally Yeah but at least House was good 😂

[Sasha Hull @sashajhull]

This.

It’s right up there with being able to say “let me look into it and get back to you�� when a client asks you a question you’re not sure about.

[Matthew Kobach @mkobach]

“I don’t know enough to have an informed opinion” is something more people should regularly say

[Sasha Hull @sashajhull]

@kaleighf Omg that is gorgeous!