Saurabh Pandey

Advertising / Marketing / Product etc.

[Mark Donaldson 🏴󠁧󠁢󠁳󠁣󠁴󠁿 @DonaldsonESPN]

Love a good closing montage at a tournament, and not many do it better than the BBC.

Brilliant work from @alexewing_ and @editor_drs https://t.co/02LHpINLMx

[Lazy IT Guy @lazy_IT_guy]

The absolute worst thing to happen to corporate IT in the last decade is the sudden, inescapable obsession with integrating AI into every single mundane business process.

Our CEO just returned from a 3-day executive retreat in Silicon Valley, completely intoxicated by buzzwords and demanding that my department implement a localized generative AI model by the end of the week.

Mind you, we are the IT department, not a frontier lab.

He called an emergency all-hands meeting to announce that we were transitioning to a bleeding-edge, machine-learning paradigm that'd "take us into the future"

He looked directly at me during the presentation, confidently stating that the IT department was already hard at work building an internal neural network to predict customer purchasing habits.

I had absolutely no intention of doing 40 hours of highly complex machine learning engineering just so the executive board could feel like they were innovating.

Instead, I spent exactly 20 minutes writing a basic landing page with a sleek, futuristic dark mode interface and a massive, glowing blue orb in the center of the screen.

I connected the search bar to an outdated Bash script from 2008 that essentially just functions as a random number generator attached to a database of pre-approved corporate buzzwords.

When the CEO came to my office for a private demonstration this morning, I handed him the keyboard and told him he was interfacing directly with our new quantum-heuristic prediction matrix.

He typed in a query asking the AI how we should optimize our Q3 marketing strategy in the midwestern demographic sector.

The script processed the input, spun the glowing blue orb for exactly 22 seconds to simulate heavy processing load, and spat out 1 heavily randomized sentence.

The screen declared that the company must leverage holistic paradigm shifts to maximize asynchronous bandwidth alignment.

The CEO literally gasped, pulled out his iPhone to take a picture of the monitor, and whispered that it was brilliant.

He sent an email to the entire company, branding it as our proprietary digital visionary and strictly forbidding anyone from questioning its output.

I'm currently being praised as a master architect of machine learning, and my department budget was just increased by $75k to accommodate server maintenance for the new system.

I plan to use that entire budget increase to install a commercial-grade espresso machine in the server room and hire a local contractor to soundproof the walls.

Corporate executives don't actually want advanced technological solutions.

They just want a shiny, glowing box that validates the meaningless business-slop they read on Twitter.

[Saurabh Pandey @sau_pan]

Beautifully designed identity system. I think this is GBA's loss.

[Shardul @pracosm]

There was a full design competition.
Multiple rounds. Proper submissions. Big prize pool.

And yet… the final outcome feels like none of that process mattered.

So here’s our approach ↓

[The Dor Brothers @thedorbrothers]

We made a $300,000,000 movie starring @LoganPaul with AI in less than 7 days.

Yes, this is 100% AI.

[Karthik 🇮🇳 @beastoftraal]

I understand the commercial compulsions/intent behind allowing companies to brand Metro Stations. If it helps raise money for the Metro, it's worthwhile. But should even the route map inside the Metro include all the assorted brand names alongside the actual locations? It seems like a severe branding overkill and makes the route map messy. And unintentionally funny, of course. It almost looks like (all of) Andheri alone is being told that mutual funds are right 😏

And less said about that 'आई सी आई सी आई प्रू म्यूचुअल फंड - सांताक्रूज मेट्रो' the better 🙄

Considering many other Indian cities have co-branded names for stations, how are the route maps inside the Metro in cities like Chennai, Bengaluru, Delhi, Kochi, or Hyderabad? Do they also go totally overboard like Mumbai?

#branding #marketing #advertising

[Math Cafe @Riazi_Cafe_en]

Entertaining Mathematical Puzzles
by Martin Gardner

PDF: https://t.co/Kbrv1DXAWP

[Saurabh Pandey @sau_pan]

2025 will be 1983 for India's gen alpha.

[Science girl @sciencegirl]

Static images on a wall that appear animated as train moves

[Nature is Amazing ☘️ @AMAZlNGNATURE]

Here’s the proof of that story we read in that book as kids.

[Buitengebieden @buitengebieden]

Legend says they’re still looking for the ball.. 😂

[derek guy @dieworkwear]

Finally, @trufelman produces my fav piece of online media covering fashion. Her podcast Articles of Interest is a brilliant look on everything from pockets to plaid, the industry of wedding dresses and perfumes, and history of Ivy style. A must-listen

https://t.co/cyPWPEs4Q0

[Military Arms @MAC_Arms]

This is 1940's tech. A Willy's Jeep from WWII could be unpacked from a create and reassembled in around 4 minutes.

[Sohan @HiSohan]

Big congrats from team India@ML @lossfunk! 🎉🇮🇳

Absolutely thrilled to see 25 papers featuring brilliant researchers from India accepted at #ICLR2025! 🔥

Massive achievement & testament to the growing strength of AI/ML research in the country.

A thread celebrating their work: 👇

[nick.eth @nicksdjohnson]

Recently I was targeted by an extremely sophisticated phishing attack, and I want to highlight it here. It exploits a vulnerability in Google's infrastructure, and given their refusal to fix it, we're likely to see it a lot more. Here's the email I got:

[John @ionleu]

pdf becomes 4th most popular religion

[Saurabh Pandey @sau_pan]

Must read.

👏 @rustapharian

[Gaurav Rastogi @rustapharian]

BBC reports “The middle 50% of India's tax-paying population has seen its income stagnate in absolute terms over the past decade. "

https://t.co/Jvwj4kGMAV

But it doesnt add up in the data👇

[Saurabh Pandey @sau_pan]

@rustapharian Brilliant. Also shows what kind of lazy work folks get by!

[Radhika Gupta @iRadhikaGupta]

Some very interesting points raised by multiple veterans about second generation promoters focusing on investing and family offices rather than building operating businesses. A perhaps even more worrying trend is the number of young people in their 20s (not even from family business) giving up operating careers to trade - invest. Perhaps more muted equity returns will change this, but this is certainly focusing on passive income too early in the cycle. The asset with the highest ROI in your 20s is your TALENT and TIME not a financial instrument!

[The Figen @TheFigen_]

Real life video game. 😂

A man who wants to have fun crossing the overpass.

[Gaurav Rastogi @rustapharian]

SIP is powerful. My only wish and hope is they continue and survive the market test we are undergoing.