Saxton Horne

Full-service ad agency for Larry H. Miller Dealerships, The Utah Jazz, Miller Performance, The Salt Lake Bees, and more.

[Saxton Horne @saxtonhorne]

Seize your ad viewer’s attention with a sound bite or a catchy quote. Better yet, use a certain well-known quote that kicks off many stories: “Once upon a time.” It’s a great quote AND it kicks off a compelling story.

[Saxton Horne @saxtonhorne]

Here’s some trivia we hope you’re thankful for: It is estimated that about 46 million turkeys are consumed on Thanksgiving. Chew on that number!

[Saxton Horne @saxtonhorne]

An overloaded ad overwhelms the buyer. If you try to highlight ALL your product’s features and benefits, the consumer probably won’t remember any. Focus your message.

[Saxton Horne @saxtonhorne]

Virtual pitches are here to stay. If you’re accustomed to in-person pitches, you’ll benefit from a little practice. As you prepare your pitch, record yourself and then review, making notes of where you can improve, such as speech patterns, content, framing, and timing.

[Saxton Horne @saxtonhorne]

Today is an opportunity to bring a little kindness to the world. Here are a few suggestions:
• Give a stranger a compliment
• Call a family member
• Give your place in the checkout line to someone with a few items
• Take on a little work from a colleague’s to-do list

[Saxton Horne @saxtonhorne]

People like people who are similar to them. Before your pitch, learn as much as you can about the decision-makers and discover what you have in common. During the pitch, find moments to share a little about you or to let your personality shine.

#AgencyLife #Advertising

[Saxton Horne @saxtonhorne]

In your ads, seize the viewer’s attention with a fact or statistic that’s very surprising—even alarming, if appropriate. Geico, for example, used the “Did you know …” introduction with strong results.
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#AgencyLife #Advertising #BestPractices #BeDifferent

[Saxton Horne @saxtonhorne]

Juggling jobs and daycare and schedules—it’s a daily challenge for millions of hard-working parents. Today we thank you real-life superheroes and offer a friendly reminder to schedule time for activities that are important to you, so you’re refreshed and focused.

[Saxton Horne @saxtonhorne]

It’s the unofficial end of summer, so we hope you’re making the most of your day off! Thank you to the thousands of Americans who protested for fairer labor laws and working conditions.

[Saxton Horne @saxtonhorne]

👉🏻 This month's employee spotlight introduces us to junior account manager Alen Hajric. He’s been driving his 2013 Nissan Altima for four years, and his dream car is a BMW E30 M3.

#EmployeeSpotlight #DrivenBy #Appreciation #Advertising

[Saxton Horne @saxtonhorne]

👉🏻 On a creative team, the successful leader takes accountability, which sets an example for team members. Whether an outcome is positive or negative, the leader takes full ownership of decisions and always gives credit where it’s due. 👏🏻

#AgencyLife #Advertising #TakeOwnership

[Saxton Horne @saxtonhorne]

On a creative team, the successful leader takes accountability, which sets an example for team members. Whether an outcome is positive or negative, the leader takes full ownership of decisions and always gives credit where it’s due.

[Saxton Horne @saxtonhorne]

👉🏻 When it comes to your message, remember ... quality over quantity. If you can say it more concisely, you'll rarely be wrong. So revise, revise, revise! ✅

#AgencyLife #Advertising #BestPractices #BeDifferent

[Saxton Horne @saxtonhorne]

👉🏻 Today’s the official day to slow down and unwind. So go to the spa, take a drive in the country, walk along the beach, or enjoy a picnic in the park. What’s your favorite way to relax? 💆 🏝️ 🧖‍♀️

#Celebrate #NationalRelaxationDay2022

[Saxton Horne @saxtonhorne]

🍦 Ice cream and the sandwich—they were already two of the best things on Earth when someone had the brilliant idea to combine them into deliciousness. Thank you, mystery inventor! 👏🏻

#ReasonsToCelebrate #NationalIceCreamSandwichDay

[Saxton Horne @saxtonhorne]

To our Utah friends, we hope you’re having a fun—and safe--Pioneer Day. Don’t get too much sun … stay “covered”! 🐂 🥧 🧨

#Celebrate #PioneerDay2022

[Saxton Horne @saxtonhorne]

☀️ We hope you’re outside and getting some sun today, during the longest day of the year in the Northern Hemisphere. 🕶

#SummerSolstice2022 #Celebrate

[Saxton Horne @saxtonhorne]

"The sight of this banner brings feeling of joy,
Of courage, pride and freedom to all.” 🇺🇸

~Linda Sheehan Cunningham

#FlagDay2022 #Celebrate

[Saxton Horne @saxtonhorne]

👉🏻 Before your pitch, learn who the client will have in the room. You want to know the motivations of each person. Use the client’s website and LinkedIn profiles to learn as much as you can. 👏🏻

#AgencyLife #Advertising #TheMoreYouKnow

[Saxton Horne @saxtonhorne]

👏🏻 Thank you to the brave men and women who gave the ultimate sacrifice to defend our freedom. As you enjoy friends and family today, take a moment to reflect on the valor of those who preserve “the land of the free.” 🇺🇸

#MemorialDay2022 #Freedom #Celebrate