Steve Wolfberg

Ad guy, family man. Never in that order.

[Steve Wolfberg @sbwolfie]

Me. Retired ad guy. Tonight. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

The “Jennifer Coolidge World Domination Tour” continues. Who better to demonstrate an exaggerated product benefit than an exaggerated human? Fun spot. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

The Mets said they bought a #SuperBowl spot because they want to be as big a global brand as the @Yankees. I suggest they instead try to win 27 World Series. #superbowlcommercials #superbowl2023 #superbowlads #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

@JoeDSports @JohnFSilver You and 100 million others!

[Steve Wolfberg @sbwolfie]

Who else checked to see if they were sitting on the remote? Great way to get attention, Tubi. I just wish the spot paid itself off a bit more. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII  #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

So, did Sarah McLachlan just lose a little credibility as an animal cruelty advocate by appearing in this TV spot? #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

So much reliance on assuming viewers saw “Clueless,” “Any Given Sunday,” “Caddyshack,” “Zoolander,” etc. That’s why the Kia spot is one of my picks of the night. So relatable to so many. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

Amazon spot. Stay it with me. “Awwwwwwwww.” #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII  #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

The best Super Bowl TV spot was not on TV. So simple, so entertaining, so on brand. https://t.co/cxjminzsfl #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

Thank you, Kia, for a relatable, entertaining, benefit-oriented spot where the product is the star, not the celebrities. Craft and creativity win! #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

I enjoyed the Bud Light spot with The Tellers. Not sure why, but I did. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

Associating your brand with a meth-cooking murderous psychopath. Interesting choice, Popcorners. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

What’s the matter, Downy? Danny Bonaduce wasn’t available? #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII  #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

@bshactman Although I’m not sure that spot did anything to help sales of any of those brands.

[Steve Wolfberg @sbwolfie]

@bshactman Yup! I’ve been corrected!

[Steve Wolfberg @sbwolfie]

Me. Retired ad guy. Tonight. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

@mattbunk Well, there’s THAT. 😆😆😆 Good point, @mattbunk

[Steve Wolfberg @sbwolfie]

Blue Moon spot was, uh, interesting. They assume you’ll remember the last beer you see, not the ones that were featured the first 25 seconds. Don’t bet on it. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII  #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

OK, who else was disappointed Will Ferrell and his cowbell were not in the Doritos spot? (That would’ve been better than his GM/Netflix spot.) Jack Harlow was surprisingly good in the spot, tho. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl

[Steve Wolfberg @sbwolfie]

Creative brief for every other spot during year: feature product and its benefits. Brief for Super Bowl: feature celebrities client spent millions on and slip the product in (if you can). Yawn. #SuperBowlAds #superbowlcommercials #superbowl2023 #superbowlLVII #brandbowl #adbowl