Shamsul Chowdhury

Ad Guy. Sports Lover. Tech Geek. Toilet humor aficianado. Poop.

[Shamsul Chowdhury @scadbury]

Iron sharpens iron. So happy that the deal has been finalized. Now the fun begins! 💣 🚀 https://t.co/rhm6KApq2I

[Shamsul Chowdhury @scadbury]

I'm sure many folks advertising on Meta saw some oddities in their accounts over the weekend courtesy of some sort of glitch. I spoke with @JohnGeeMcCarthy from The Drum this morning about what advertisers are dealing with and what…https://t.co/sb4KekAuUX https://t.co/EQyk2rkj8I

[Shamsul Chowdhury @scadbury]

LinkedIn has become a sad place as of late, perhaps dating back to the last 6 months or so. There have been layoffs galore from Meta, Amazon, Microsoft, Twitter, and many others and I'm sure there's more to come. Probably half of my feed consists of folks…https://t.co/WEYZuaFyyC

[Shamsul Chowdhury @scadbury]

Five years ago, I was in beautiful Captiva, FL. at a Search Insider Summit where I met Jai Amin. We hit it off right away and ended up becoming colleagues less than a year later at Jellyfish. Jai and I are friends outside of work and he is such an awesome…https://t.co/aQT278fCxU

[Shamsul Chowdhury @scadbury]

In a platform world, it is critical to build strong partnerships with platforms. I'm excited to announce that Jellyfish is now a strategic data partner with Snap Inc. Big shout out to Brett Cella and Alex Davies for making this hap…https://t.co/YyGahyUrbW https://t.co/z49g6MFM77

[Shamsul Chowdhury @scadbury]

When we were brainstorming about an episode about training and upskilling, it took me about 0.001 milliseconds to suggest that @MrChichester should be the guest on the episode. I was privileged to have worked with Lavall and his charisma and passion are t…https://t.co/PJFGzJrPUy

[Shamsul Chowdhury @scadbury]

Search has been Google's cash cow forever. So it's no wonder that TikTok wants in on the action. Here's my thoughts on Insider Business - https://t.co/njco0mM6UL

[Shamsul Chowdhury @scadbury]

Pretty sure my IQ increased a few points after speaking with Tom Roach and @Grace_Kite around how advertising is being measured the wrong way and how brands need to rethink it for their survival. Tune in if you want to give your IQ a nice bump 🎧 🧠 https://t.co/KAEDm9kdQG

[Shamsul Chowdhury @scadbury]

I am firmly of the belief that the best way to assess employee happiness is based on how much they advocate for the company. I've been fortunate enough to work for the world's largest agencies on some of the biggest brands, but I can say with hand over he…https://t.co/lxFAwUiTlH

[Shamsul Chowdhury @scadbury]

It’s always a blast hanging out with 2 of my favorites, Amy Crowther and Jenna Cummings, so getting us mic’d up was just fire in the booth. Loved talking about our industry’s necessary evil: the pitch process. Tune in 🎧 and let us know your thoughts 💬 https://t.co/XnYkOM2nfA

[BenchWarmers @BeWarmers]

Belfast when Harry Kane missed

[Shamsul Chowdhury @scadbury]

After seeing the terrible judges decisions in #UFC282 I’ll never purchase a UFC PPV event again. I’ll definitely promote streaming links and advocate for them. @danawhite needs to get a grip on judges, starting with not hosting in Vegas anymore with these idiotic judges. #UFC282

[Shamsul Chowdhury @scadbury]

And we are live! Episode 2 of our Jellyfish podcast is now available for your listening pleasure. This episode goes into what the future of the office will look like and how companies can get more from their staff through employee engagement. https://t.co/rkrig7Wg0r

[Shamsul Chowdhury @scadbury]

Had an awesome time at Brand Innovators doing a fireside chat with @sabcherubini, who had awesome insights in retail as well as the lingerie category as she talked about Hanky Panky.

And what I love about industry events is that you run into former clie…https://t.co/msH2et6sSv

[Shamsul Chowdhury @scadbury]

Should be a lot of fun and looking forward to seeing some former clients and co-workers. https://t.co/5465GcLhOq

[Shamsul Chowdhury @scadbury]

If you'e going to read one article today, make it this: The Performance Plateau. Another gem by Jellyfish's own Tom Roach. It ties back to a recent article about ROAS and the importance of being effective over just focusing on bein…https://t.co/bANQr0ExNu https://t.co/zZT4kg94mx

[Shamsul Chowdhury @scadbury]

Many people leave companies because of their lack of growth opportunities. A glass ceiling, often polluted with politics and a reward-based system based on anything but merits. I’m privileged to work at a company such as Jellyfish where promotions aren’t…https://t.co/FOw4JO1mqy

[Byron Sharp @ProfByron]

Excellent article by Tom Roach

ROI/ROAS is appropriate to judge physical availability efforts ie trying to catch those just about to buy (misleadingly called activation).

Terrible metrics to judge efforts to maintain/nudge mental availability. https://t.co/11YGw6SsTA

[Shamsul Chowdhury @scadbury]

Many people write articles, but you know it's a good one when @ProfByron shares it. Kudos to Tom Roach for this great write-up on how ROAS is a flawed KPI to measure against. Great for brands who have been laser-focused on ROAS and seeing their overall sh…https://t.co/qtYGTxVWns

[Shamsul Chowdhury @scadbury]

If you're interested about platform-based shopping, or what I like to call Direct-in-Platform (DIP), then feel free to download our whitepaper on what to know and how to get started! https://t.co/RNKFsdP5Jz