revenue you're currently leaving on the table.
This is the boring work that compounds. Nobody talks about it because nobody can sell a course on it. But it's the move
The single highest-ROI move a DTC brand can make in the next 7 days.
Not new ads. Not new creative. Not a new product.
Open your Klaviyo. Build (or fix) the welcome flow.
Here's why this is the move:
5-email flow.
If you do nothing else this week, do this.
When it's live, audit your existing flows next:
Abandoned cart (3 emails over 48 hours)
Browse abandonment (2 emails)
Post-purchase (3 emails over 14 days)
Win-back (3 emails for 60-day lapsed)
Each one captures
hi x 🤍this app has honestly intimidated me for a long time. Every time I wanted to tweet, I’d convince myself nobody cared.
I think I’ve spent more time hiding than actually expressing myself.
I don’t want fear to keep making decisions for me, so I’m choosing to show up anyway.
Are you strangling your own Meta Ads performance with a messy account structure?
I was auditing an ad account recently and found exactly this issue.
The advertiser had ten different active campaigns, each with 5+ ad sets, all running on tiny daily budgets.
They thought they were being strategic by hyper-segmenting their audience and testing every single variable at once.
But all they were doing was starving the algorithm.
Meta’s machine learning needs roughly 50 conversions per week, per ad set, to fully exit the learning phase and stabilise your results.
If you spread your daily budget too thin across dozens of ad sets, none of them will ever get enough data to properly optimise.
Your campaigns will constantly be stuck in the learning phase, and you are actively forcing the algorithm to guess.
The secret to scaling in 2026 is account consolidation.
You need to collapse those ten campaigns down to just one or two or max of three depending on your business.
Group your best audiences and winning creatives together.
Stop micro-managing the targeting and give the machine a larger, consolidated pool of budget and data to work with.
Simplicity scales. Complexity breaks.
Stop obsessing over your Meta Ads targeting.
For years, advertisers believed the secret to profitable campaigns was finding the perfect, hidden interest group.
They would spend hours building complex targeting stacks and layering demographics.
In fact, there was someone who made good money selling these secret interest groups.
But the algorithm has completely evolved today...
Today, broad targeting is the gold standard.
Why? Because your creative is now your targeting.
If your video speaks directly to a busy mum looking for a quick meal prep solution, the algorithm will naturally find more of those mums based on who watches it.
If your ad copy addresses e-commerce founders struggling with a high Cost Per Acquisition, Meta will read that copy and deliver it straight to e-commerce founders.
The machine is incredibly smart now…
It finds your ideal buyers based entirely on who stops scrolling to consume your content.
Stop wasting your daily budget testing 50 different interest groups.
Consolidate your ad sets, leave the targeting broad, and spend that time building better hooks, writing sharper copy, and crafting an undeniable offer.
Let the creative do the heavy lifting.