Mark Howard

Husband, father, and research enthusiast. Author of the Scarce Insight Blog.

[jana sedivy @janasedivy]

Even smart customers appreciate user friendly products. #CX #UX https://t.co/jdvViBztQM

[Mark Howard @scarceinsight]

Not all score movement is significant. Don't raise the alarm every time the score moves unexpectedly. #NPS #custexp https://t.co/kSufcDz320

[Mark Howard @scarceinsight]

The road to improvement is often boring, but chasing hacks and shortcuts is a distraction. #custserv #custexp https://t.co/AhBe5fePaw

[Mark Howard @scarceinsight]

Finding things that don't make sense is a signal of something important happening. Time to dig deeper. #cx #custserv https://t.co/AinJ1tZRcm

[Mark Howard @scarceinsight]

The state of modern #marketing in a nutshell. @PDLComics

[Mark Howard @scarceinsight]

Clear away the noise to find the story and insights behind your data. #cx #customerservice #NPS https://t.co/q6DBTb4hxl

[Mark Howard @scarceinsight]

We can be caught off guard if we aren't regularly asking, "What if we're wrong." #CX #customerservice #NPS https://t.co/VYK1Tq0zMZ

[Mark Howard @scarceinsight]

Can you see the picture behind the noise? #custexp #cx https://t.co/q6DBTb4hxl

[Mark Howard @scarceinsight]

Failing your customers can help you serve them better... if you learn from it. #custexp #cx https://t.co/yhZAQK13Wv

[jana sedivy @janasedivy]

Being an annoying toddler can lead to big customer insights #CX #CustExp https://t.co/j2KIGL3Keg

[Mark Howard @scarceinsight]

Seeing the picture behind the noise is the true role of the analyst. Don't lose your way. #custexp https://t.co/q6DBTb4hxl

[Mark Howard @scarceinsight]

Erosion of an organization's quality is a relentless force that must be resisted. #CX #leadership https://t.co/XahYWtr4f6

[Mark Howard @scarceinsight]

The omnipresence of customers has complicated the retail process. And for many enterprises, the omnichannel world r… https://t.co/UYct94Pff5

[Mark Howard @scarceinsight]

Don't let your information get buried. Find a champion. Someone who is hunger for the information you have. https://t.co/KjEDvm94zY

[Mark Howard @scarceinsight]

Throwback Thursday: "We've always done it this way," is a sure sign that leadership is breaking down. #cx #custexp https://t.co/CK69fYilkp

[Mark Howard @scarceinsight]

@janasedivy Thanks Jana!

[Mark Howard @scarceinsight]

The danger of ignoring those repetitive reports. Don't tune out. https://t.co/lnnHrwyqPA #custexp #CX

[Mark Howard @scarceinsight]

Customer satisfaction can be over monitored. Better solution is to work the plan and give your metrics time to move. https://t.co/K0HznwIdWE

[Jeanne Bliss @JeanneBliss]

Are CX firings on the rise? - https://t.co/QvmneyuCTe #CX

[Mark Howard @scarceinsight]

@janasedivy Mark is right. By the way thanks for the book recommendation a while back. My girls are loving the How to Train a Dragon series