Close your eyes.
Imagine it’s 1996.
Now press play.
DamaraSOL just dropped something special. 🎶
“Life In Loops” Visualizer out now on YouTube.
Link below ⤵️
In reality, a successful catalog can generate money from:
Master royalties
Mechanical royalties
Performance royalties
Neighboring rights
Sync licensing
YouTube Content ID
User-generated content platforms
Radio royalties
TV royalties
International collections
A viral song is attention. A career is conversion.
If an artist has:
No fan database
No community
No release strategy
No brand identity
No follow-up content
…the viral moment can disappear in weeks.
The smartest artists use a viral record to build:
Followers
Email/SMS lists
Fan communities
Merchandise sales
Ticket buyers
Long-term listeners
That’s how a hit becomes a career.
8. RADIO ROYALTIES
People often confuse this with performance royalties.
Radio can generate:
Publishing Income
For songwriters.
Neighboring Rights
For performers and master owners (depending on country).
Example
Your song becomes:
Number 1 in Nigeria
Played across Africa
Played in Europe
Radio creates another revenue stream.
The future is likely a mix of:
Licensing deals
Distribution deals
Joint ventures
Service agreements
Rather than labels owning everything forever.
Artists want ownership.
Companies need returns on investment.
The deal structure should reflect both realities.
Dear Managers
For every artist you work with, create a folder.
Inside it:
Contract
Budget
Receipts
Studio cost
Video cost
Marketing cost
Royalty statement
Recoupment balance
Publishing split sheet
Master ownership document
This alone will make you more professional than many labels.
I’ve been a fan of Fally Ipupa since “Formule 7” 2023 album Era, but I’ve been stuck with what Joé Dwèt Filé did on “Doucement” and now “Rihanna” both on Replay. 🇨🇩X🇭🇹
I’ve been a fan of Fally Ipupa since “Formule 7” 2023 album Era, but I’ve been stuck with what Joé Dwèt Filé did on “Doucement” and now “Rihanna” both on Replay. 🇨🇩X🇭🇹
This is the only time I'll share this much pics on X
BUT writing here has taught me consistency feels good when you enjoy what you do.
1st,3rd and 4th slides: me on set (off-course series on YouTube on DEEBESTCONCEPT channel)
2nd slide: me in Kano 2024.
Artist Development Strategy
Week 1: Brand identity
Week 2: Vocal/performance training
Week 3: Songwriting and sound direction
Week 4: Studio recording
Week 5: Photoshoot and styling
Week 6: EPK creation
Week 7: Social media strategy
Week 8: Live rehearsal
Week 9: Content creation
Week 10: Release planning
Week 11: Media/radio/blog pitching
Week 12: Live showcase
We’ve reached a point where everyone is a marketer, a critic, a publicist, an A&R exec ,all at once. So who’s just listening to music for the love of it. When the audience becomes the boardroom, nobody’s left in the crowd.
Yall need to go back to just enjoying things without feeling the need to tell them how their “roll out”” should look like and what their “branding” should be.
Just press play and jam and if you no like that one, find the one that you like
you can have the sound and not have the team.
you can have the team and not have the audience.
you can have the audience and not have the timing.
music business is a mystery, just do your best and pray you get it right.