Sarah Badcock @ SCBDigital

Are you a D2C business selling online & ready to scale? I'm a strategic marketing consultant, developing clear, actionable and highly effective marketing plans.

[Sarah Badcock @ SCBDigital @scbdigital]

Do you often wish you knew what your customers were up to when not perusing on your website? The @Facebook pixel can help you know so much more about your customers and what's more, it's super easy to install. #EcommerceMarketing #DigitalMarketing https://t.co/6qwii33xKW

[Sarah Badcock @ SCBDigital @scbdigital]

@NikkiJCochrane Thanks Nikki!

[Sarah Badcock @ SCBDigital @scbdigital]

With 2020 being the year everyone stayed at home, @Facebook saw a HUGE rise in #LiveVideos on the platform (up almost by 1/3 in Q2 on the previous year).
This trend is expected to continue in 2021.

#DigitalMarketing

[Sarah Badcock @ SCBDigital @scbdigital]

Will you add this to your #DigitalMarketingStrategy for 2021?

If you have any tips, tricks or even any faux pas you're happy to share - let us know in the comments!

[Sarah Badcock @ SCBDigital @scbdigital]

Facebook Lives are a great way to connect with your customers and talk to people who aren't necessarily on your doorstep.

So, if you're considering 'Going Live' here are just some ideas.

#DigitalMarketing

[Sarah Badcock @ SCBDigital @scbdigital]

The recent change to @instagram layout has prioritised their shopping feature, now is a great time to expand your storefront and launch an #InstagramShop, apart it being FREE, there are many benefits. Check out @neilpatel blog 👇. #EcommerceMarketing

https://t.co/2s2TQDVXX1

[Sarah Badcock @ SCBDigital @scbdigital]

I know today is going to be hard for many #SmallBusinesses to close their doors. Below is a video I created for #SmallBizSatUK, it outlines 3 tips you can do for free to help with your #DigitalMarketing.

Head to my IGTV for the full video! https://t.co/D4dr9qZy0s

[Sarah Badcock @ SCBDigital @scbdigital]

If you are pushing content out and not getting much engagement on your platforms, try altering times of the day or switch up your hashtags to see what works!

[Social Media Today @socialmedia2day]

Some tips for your social platform strategy https://t.co/3Wjti2vcZT

[Sarah Badcock @ SCBDigital @scbdigital]

When a web visitor lands on a page, what is the objective of that page? Add a product to the basket, buy now, or sign up to your newsletter.

Make sure that on each page, there is only ONE CTA - don't confuse your customers with multiple CTA's. Keep it simple! 

#DigitalMarketing

[Sarah Badcock @ SCBDigital @scbdigital]

Ensure you are up to take with @Apple new privacy changes, it could have a major impact for #Businesses.

#SmallBusiness #MediumBusiness

[Matt Navarra @MattNavarra]

Facebook Is Hosting Webinars to Explain the Impacts of Apple's Coming Privacy Changes https://t.co/Yfj7EFlLEr

[Sarah Badcock @ SCBDigital @scbdigital]

If you brought in new customers in December, strike NOW while they're still delighted with their purchase from you. Act now while your brand is the forefront of their mind, and start building a relationship.

#EmailMarketing #DigitalMarketing

[Sarah Badcock @ SCBDigital @scbdigital]

If email marketing doesn't feature on your plan for this year, I seriously recommend you think again.

#EmailMarketing #DigitalMarketing

[Sarah Badcock @ SCBDigital @scbdigital]

You shouldn’t expect anything of your customers. You need to make it easy for them to reengagement with you and your brand.

What's more, positive sentiment towards a brand is far stronger in the first month after purchase, so don't delay.

#EmailMarketing #DigitalMarketing

[Sarah Badcock @ SCBDigital @scbdigital]

Dig deep and crack on. We're all in the same boat, and we will ride through it.

#DigitalMarketing #DigitalMarketingStrategy

[Sarah Badcock @ SCBDigital @scbdigital]

Hands up if you've had to rip up your marketing plan for the next 8 weeks and start again?

#DigitalMarketing #DigitalMarketingStrategy

[Sarah Badcock @ SCBDigital @scbdigital]

You're not alone.

But let's be positive. That's one of the beauties of #DigitalMarketing.

Digital channels allow us to adapt at speed and to evolve.

You have to react to the situation, the data and above all the needs of your customers.
#DigitalMarketingStrategy

[Sarah Badcock @ SCBDigital @scbdigital]

#GeekAlert 🤓! This is one for those of you who run your company's @Facebook ads.
It never crossed my mind to look at AOV by #AdCampaign or set. Until that is, Nick Shackelford's talk at @adworldconf last year! Stay tuned, and I will share my results! #DigitalMarketingTips

[Sarah Badcock @ SCBDigital @scbdigital]

Are you trying to sell products via #InstagramShop? Tagging products on @instagram and using shops is a great way to reach potential customers and sell your products. Take a look at @socialmedia2day recent guide on how to set one up. https://t.co/ezbdW2Xadr