Alex Schafer

Aspiring CPA
MIS 3538 Account

[Alex Schafer @SchaferAlexx]

My high school French teacher was right all along. Google Translate is not enough.
This is especially true for global brands to avoid posting content that is confusing or even offensive to international audiences. Translators and cultural research is a must. #mis3538

[Alex Schafer @SchaferAlexx]

@daviss_kayla I agree. It's more important to understand how content can create business value than blindly create content without any business insights. Social media managers should have data analytics skills to leverage the business value of social media. #mis3538

[Alex Schafer @SchaferAlexx]

@audreykester1 This was my first time hearing about the Bert update too! It'll be good for Google users but might present challenges for brands that appeal to a wide audience. Brands will have to tailor their general content to be more specific to get the same number of clicks. #mis3538

[Alex Schafer @SchaferAlexx]

@Jon_Jesiolowski @ChipotleTweets Agreed. It's also strategic for the brand because many of their target consumers are college students, who are using Zoom for online classes. With college students becoming comfortable using Zoom and posting about Zoom on social, it's a good platform pick for Chipotle.#mis3538

[Alex Schafer @SchaferAlexx]

@linda_chen97 Exactly. Also, when companies aren't proactive about giving fast updates, it allows for misinformation to spread. Brands must take an active stance to prevent the spread of rumors during a crisis, which can make the company's reputation worse. #mis3538

[Alex Schafer @SchaferAlexx]

I'm curious. How many of you had a company respond to a review you wrote? I've never had one respond, yet all the readings from this week emphasize how valuable review responses are for companies. For brands that do respond, they are already ahead of their competitors #mis3538

[Alex Schafer @SchaferAlexx]

@meghanbaskin So true, and I'm really impressed that Sesame Workshop maintains the same character voice as when these parents were growing up #mis3538

[Alex Schafer @SchaferAlexx]

Me realizing how many generations grew up watching Sesame Street and how Sesame Workshop's social is followed by all these generations. #mis3538

[Alex Schafer @SchaferAlexx]

I wonder what Sesame Workshop's guidelines look like? Are they all written in a rubric-type form or is it more of a judgment call made by the social media team? #mis3538

[Alex Schafer @SchaferAlexx]

@daviss_kayla Agreed, it's really impressive how they do that. And I'm also impressed that they have to align the identity of the characters with their respective social media accounts. #mis3538

[Alex Schafer @SchaferAlexx]

Knowing what Sesame Workshop can approve/not approve shows they have an impressive social media management policy. This is especially important for a kid's show. #mis3538

[Alex Schafer @SchaferAlexx]

@MeganHoey5 Yeah I was surprised by that too, and even more surprised that it's a non-profit!

[Alex Schafer @SchaferAlexx]

Sesame Street Brand: Real, Heartfelt, Simple, Furry, Funny
Every post needs to reflect these values
#mis3538

[Alex Schafer @SchaferAlexx]

Victoria's point that social media needs to be a personal passion to work in the field is so true. That's exactly how social media managers respond to posts instantaneously to create viral content #mis3538

[Alex Schafer @SchaferAlexx]

@HMis3538 I was surprised that TikTok is owned by a Chinese company, which raises concerns about content suppression and data integrity. Brands that are looking to expand onto TikTok should be aware of this so that they do not release any data that could be suppressed by ByteDance.

[Alex Schafer @SchaferAlexx]

@_leen_on_me I follow a lot of news sources on Youtube (Washington Post, Vox, CBS, NBC, etc.), but that's pretty much it

[Alex Schafer @SchaferAlexx]

@ElijahDoesMIS I agree. Even though the articles argued that sponsored content is still viewed as authentic, I usually ignore sponsored content by people I follow because I know they're being paid to post about it. I tend to trust unpaid online reviews of products rather than posts. #mis3538

[Alex Schafer @SchaferAlexx]

@YooriSung1 I agree! It's interesting that there are so many social listening tools using Reddit, which can help brands who engage on that platform a lot. I'm curious to see how brands react to product reviews on Reddit, since that is a platform known for unfiltered, honest opinions#mis3538

[Alex Schafer @SchaferAlexx]

The #mis3538 articles on online reputation management emphasize the importance of customer support so that problems can be solved before the customer posts on social media. Usually when I leave a bad review, it's when the brand's support service doesn't fix the issue

[Alex Schafer @SchaferAlexx]

Followed https://t.co/wfuzrSsYZO after today's article on their woke Twitter. The brand does an excellent job of using its service towards a greater social initiative. The article shows that brands can get political successfully as long as they know their target audience #mis3538