Million selling co-author of Yes! with Cialdini. Also Messengers:8 Ways to Get Heard. Behavioural Scientist. Faculty Director, Columbia Univ. Brit! Grey! FRSA.
@robblackie_oo@rorysutherland The downsides of the “it’s just to be good to be true” are real and why a 4.4 star review is perceived and believed as more credible and trustworthy. One of the upsides of a downside is the opportunity to demonstrate to people
you can manage them when they happen.
Even after all these years, publishing still comes up with firsts for me: I give you a book cover ON A LIFT!
Happy publication day, @scienceofyes@ProfileBooks@TheEconomist
New study from @Briony_Swire showing that highlighting poor messenger credentials can be more effective than trying to correct disinformation directly. @scienceofyes maybe another one for your new book?
https://t.co/mp60WpbKnf