fabio

Co-founder @ Crelora. Building OneLence.
Most marketing dashboards are just expensive charts that don't tell you what to do.
Fix your data paralysis here:

[fabio @scinofa]

Every marketer has that one campaign.

The one you knew should’ve been stopped.

But somehow:
"Maybe tomorrow improves."
"Maybe the algorithm is still learning."
"Maybe this click means momentum is coming back."

Meanwhile the budget burns ...

Modern marketing is basically emotional damage with dashboards.

[fabio @scinofa]

If you are blindly trusting your paid search data right now, take a closer look at the actual traffic quality.

​We’ve been analyzing multi-channel data patterns lately, and the sheer volume of bot-alike traffic masking as "high-intent clicks" is absurd. Small brands are throwing thousands of dollars into campaigns that look great on paper but are completely dead in reality.

Look at the conversions, not just the clicks.

[fabio @scinofa]

@dominictsz That's really sad. The coolest aspect of hotpot is the convivial experience that comes with it.
Don't mistake self-isolation for introversion.

[fabio @scinofa]

@TelloBJr @platzi I'm onboarding a few agencies as Channel Partners for our company. I'd be up for a quick call to discuss it. Do you have time tomorrow?

[fabio @scinofa]

@mcahogarth Ah that's a pity! But cool, what kind of game?

[fabio @scinofa]

@mcahogarth Respect! I've been writing a novel for several years and I can't find the will-power to sit down and complete it.
How are you promoting your books?

[fabio @scinofa]

@Char__3lotte @FreetobeKrissyB Is that an online or physical boutique?

[fabio @scinofa]

@tamimi_bushra @morakinyo1280 Do you do referrals?

[fabio @scinofa]

@morakinyo1280 Are you interested in referral partnerships?

[fabio @scinofa]

@SpencerNiemann1 Which acquisition channels?

[fabio @scinofa]

A lot of marketing agencies love to hide behind overly complex, 30-page attribution reports. They throw a million conflicting charts at you just to justify a flat month.

​If a marketing strategy can’t be broken down into a brutal, honest choice of whether to Scale, Hold, or Stop it, it’s usually just smoke and mirrors to keep you paying the retainer.

[fabio @scinofa]

@IfeanyiArinze10 Sure, my DMs are open.

[fabio @scinofa]

Sitting at less than 100 followers while trying to launch a B2B SaaS is a masterclass in humility.

You spend months building a product you know can save companies thousands of dollars in wasted ad spend, but your biggest daily battle is getting a stranger on the internet to read a 280-character thought.

Startup life is wild.

[fabio @scinofa]

@IfeanyiArinze10 Ads, cold outreach, warm intros, + a high-commission referral program

[fabio @scinofa]

Business owners: What is the single most overrated "growth hack" or piece of business advice you fell for when you first started? I’ll go first: Believing that more data always equals better decisions.

[fabio @scinofa]

@IfeanyiArinze10 Clear, confident, marketing decisions

[fabio @scinofa]

My co-founder and I spent two full weeks arguing over a minor tracking discrepancy last month. Total analysis paralysis. While we debated, we kept pouring cash into a channel that was completely dead. We lost more money in wasted time and momentum than the actual ad budget.

Hard lesson: a fast, imperfect decision beats a slow, "perfect" data point every single time.

[fabio @scinofa]

@ConnorShowler It's a pain in the neck 99% of the time if you can code even a little, but it can easily be maintained by non technicals

Top choice at scale