smullett

Coach for Entrepreneurs, Marketing Advisor ✨@She__Fi Chapter Lead 🎵@FWBtweets 👩‍💻prev-@linkedin @chainalysis @serotonin_hq
crypto class of '16

[smullett @scmullett]

Want to know how companies (massive and scrappy alike) win at marketing?

It's not budget—it's strategy.

As someone who advises both publicly-traded companies and startups, here’s what I’ve learned:

[Solana @solana]

Happy holiday szn Solana gang 🎁

Get gifts for your friends and family using PYUSD on Solana — The FWB Bazaar is now live for 72 hours!

[smullett @scmullett]

@FWBtweets @paypaldev @solana @SolanaFndn @bemycourtdate Cannot wait for this!

[Friends With Benefits @FWBtweets]

“This is about more than just technology. It’s about shifting the power dynamics of the internet.”

“The Economics of Decentralization” by Jose Fernandez da Ponte is the fourth and final essay in our series Checking in on Squad Wealth. In this essay, Jose investigates how blockchains are the next logical step in the evolution of the internet; and what that means for the future of how we create, share, and transact.

“But centralization has its limits. While it reduces some costs, it can create new problems. [...] Decentralization flips that script, when a system can run at lower transaction costs without concentrating power. ”

🔗⬇️

[smullett @scmullett]

@mia_unhashed @emma_suue that's youuuu ^

[PayPal Developer @paypaldev]

🏆 We’re excited to announce the top two winners of our Global #PYUSD Portal Hackathon!
🥇Grand Champion: @PayWithRipe
🥈Runner-Up: LingoCaster
Both will present at the #Solana Hacker House on Oct. 24! Stay tuned for more category winners coming soon! #PayPal #CryptoHackathon

[smullett @scmullett]

3️⃣ Feedback loop:

• Startups: Valuable insights won't come from competitors. Get product + marketing inspo from other industries.

• Big Brands: Your biggest threat is the startup you haven't heard of yet. Monitor fringe trends and be ready to acquire/partner w disruptors.

[smullett @scmullett]

Want to know how companies (massive and scrappy alike) win at marketing?

It's not budget—it's strategy.

As someone who advises both publicly-traded companies and startups, here’s what I’ve learned:

[smullett @scmullett]

2️⃣ Brand Evolution:

• Startups: Your brand isn't just your logo—it's every touchpoint from discovery to post-purchase. Maintain consistency.

• Big Brands: Create sub-brands to test radical ideas without brand risk.

[smullett @scmullett]

1️⃣ Big brands don’t wing it. They craft strategies rooted in who they are and the unique space they occupy. Too many entrepreneurs hustle without taking time to think bigger. But a powerful strategy isn’t borrowed—it’s built on a clear vision.

[PayPal @PayPal]

PayPal USD has launched on @Solana!

Solana, 2nd blockchain to support PYUSD after Ethereum, boasts rapid transactions & low costs, ideal for commerce. Seamlessly connect PayPal accounts for fiat-to-crypto ease.

Learn more: https://t.co/dXpfOxWnNC

[smullett @scmullett]

PSA: Crypto is bi-partisan.

The recent FIT 21 bill passed had 71 house dems and 208 house republicans.

Crypto will be a topic in the election this year, so…know this.

[Solana @solana]

1/📣Breaking News: @PayPal USD (PYUSD) is live on Solana!

PayPal USD stablecoin issued by @Paxos will leverage Solana and token extensions to serve over 30m+ merchants, empowering users with fast and secure stablecoin transactions.

[PayPal @PayPal]

Hungry now? 🍕 We’re celebrating #BitcoinPizzaDay with $0 in conversion fees to convert Bitcoin <> PYUSD on PayPal.

Pay no conversion fee when you convert PYUSD into or out of Bitcoin, Ethereum, Litecoin, and Bitcoin Cash via the PayPal mobile app or https://t.co/YsuySH6tx7 between 7:00 AM PDT May 22, 2024, and 7:00 AM PDT May 28, 2024 (the “Offer”). The Offer is available only to US customers of PayPal cryptocurrency services. Terms apply. https://t.co/JeOu7Y2IMg. For each conversion made under the Offer, PayPal will disclose the applicable exchange rate, which will include a spread that varies based on market conditions. PayPal may cancel, suspend, or modify the Offer at any time, in its sole discretion, and without prior notice.

[smullett @scmullett]

I'm so proud of this team for building this marketplace in &lt;10 WEEKS with web3 artists and creators.

A team effort in record time.

Community-first commerce at its finest.

Killer job @FWBtweets 👏 @GregBresnitz @JoseRMejia @kaitlynmdavies @serotonin_hq + team

[Friends With Benefits @FWBtweets]

FWB 𝓫𝓪𝔃𝓪𝓪𝓻 is officially live! 🛒

~ from candles to coffee, T-shirts to tea towels, our holiday market contains multitudes ~

🚨 𝓸𝓹𝓮𝓷 𝓯𝓸𝓻 72 𝓱𝓸𝓾𝓻𝓼 𝓸𝓷𝓵𝔂 🚨

→ https://t.co/te6TVUrxL5 ←

[Friends With Benefits @FWBtweets]

Community-first commerce is about supporting creators and forming a subcultural economy through mutual exchange. The Bazaar is where this vision comes to life, celebrating the talents of our community.

[smullett @scmullett]

Excited to see this come alive 🔥

[Friends With Benefits @FWBtweets]

Today we’re announcing the first-ever FWB Bazaar! ❄️

What it is →

• An online holiday market featuring unique IRL goods
• An experiment in community-first commerce
• A festive celebration of web3 culture
• Powered by PYUSD

[Parker Jay-Pachirat @parkerjayp]

Why does the world need stablecoins?
🌎 Hedge against authoritarianism & inflation for developing economics
🇺🇸 Mitigates risk for U.S. in a deglobalizing world where dollar hegemony is threatened
🪙Enable global payments w/ maximum efficiency, at scale
https://t.co/I1ZkhhsPCF

[smullett @scmullett]

@natashaghoskins this

[smullett @scmullett]

Here for my monthly twitter scroll… or do we not say Twitter anymore