Scott Goodacre MCIM

Freelance digital marketer, trainer, and coach. Qualified teacher. Experienced web developer. Also behind @onlinerule.

[Scott Goodacre MCIM @scottdigitalco]

Hello. I'm Scott.

I do a lot of digital marketing training for new and growing businesses. I also teach on apprenticeship programmes.

As well as that, I build websites for businesses and help them with their marketing strategies.

There's more here 👇

[Scott Goodacre MCIM @scottdigitalco]

Thoroughly enjoyed this earlier today. I’ve loved working with the @DigiPathfinders team and delivering workshops across Newcastle.

One attendee today called it the best training they’d been to, so I’ll be dining out on that for a while.

[Digital Pathfinders @DigiPathfinders]

That's a wrap on our digital marketing workshop! 👏

Thank you so much to @scottdigitalco for sharing some fantastic insights to help us to level up our digital marketing and social media strategies.

[Scott Goodacre MCIM @scottdigitalco]

Fantastic venue this morning, and great bunch in the room as well.

Thanks, as ever, to @SunSoftCity for inviting me along 🙌

[Sharpe Recruitment @sharperecruit]

Great venue for this mornings marketing event with @SunSoftCity
Really enjoyed @scottdigitalco’s presentation, very engaging and informative. Thank you!

[Scott Goodacre MCIM @scottdigitalco]

Hello. I'm Scott.

I do a lot of digital marketing training for new and growing businesses. I also teach on apprenticeship programmes.

As well as that, I build websites for businesses and help them with their marketing strategies.

There's more here 👇

[Ross Simmonds @TheCoolestCool]

It’s a mistake to assume that everyone that would want to read your content just happened to be online at the same time as you tweeted it.

Reshare. Retweet. Repost.

Create once. Distribute forever.

[Scott Goodacre @scottgoodacre]

My thoughts on Threads and whether you should bother as a small business.

Nope.

It’s a bit of a mess right now. Sure it looks good, and posting is easy, but discovery and reach is nigh on impossible for most small businesses.

[Scott Goodacre MCIM @scottdigitalco]

Looking forward to this! Fully funded training for north east businesses, delivered in Newcastle.

[Digital Pathfinders @DigiPathfinders]

Explore how to get the most out of your marketing and social media tools and look at how to develop a basic strategy for your business.

Join @scottdigitalco at this upcoming Digital Pathfinders event and level up your digital strategy. 👇
https://t.co/jxWCsVx8WM

[Scott Goodacre MCIM @scottdigitalco]

And that's a wrap!

Today I finished a 7ish month project working with @BusinessNland to deliver 1 to 1 marketing coaching to local businesses. It's been around 4 years since I started working with the team, and it feels like the end of an era.

Here's what it involvedAnd that's a wrap!

Today I finished a 7ish month project working with @BusinessNland to deliver 1 to 1 marketing coaching to local businesses. It's been around 4 years since I started working with the team, and it feels like the end of an era.

Here's what it involvedAnd that's a wrap!

Today I finished a 7ish month project working with @BusinessNland to deliver 1 to 1 marketing coaching to local businesses. It's been around 4 years since I started working with the team, and it feels like the end of an era.

Here's what it involvedAnd that's a wrap!

Today I finished a 7ish month project working with @BusinessNland to deliver 1 to 1 marketing coaching to local businesses. It's been around 4 years since I started working with the team, and it feels like the end of an era.

Here's what it involvedAnd that's a wrap!

Today I finished a 7ish month project working with @BusinessNland to deliver 1 to 1 marketing coaching to local businesses. It's been around 4 years since I started working with the team, and it feels like the end of an era.

Here's what it involved.

[Scott Goodacre @scottgoodacre]

So many businesses are posting 2 to 3 times a day because they think that’s good marketing.

My response: would you stand in the middle of a networking event and just shout a random phrase about your business every 5 minutes?

Why do you think that’s acceptable online?

[Scott Goodacre MCIM @scottdigitalco]

Scott Digital turns 3 today. Thanks to all the businesses I’ve worked with over the past 3 years.

[Scott Goodacre MCIM @scottdigitalco]

It’s the first ever Scott Digital Christmas party tonight 🥳

(The business is covering the cost of a meal out for me and my wife as part of an annual staff welfare fund)

[Digital Pathfinders @DigiPathfinders]

Back in February, we hosted an event focused on understanding and using social media tools to help support your business with @scottdigitalco. 🌟

[Scott Goodacre MCIM @scottdigitalco]

Nice to see some coverage of Content Unlocked in one of the local papers earlier this month.

T-shirt: model's own.

https://t.co/q8VORCGaR8

[Scott Goodacre MCIM @scottdigitalco]

6/ A lot are falling into the trap of over explaining their offer and trying to hard to make it sound valuable by being obtuse.

With one business I asked “why?” every time they explained what they do until I saw the lightbulb come on.

“I’ve made it too complicated, haven’t I?”

[Scott Goodacre MCIM @scottdigitalco]

For the first time in nearly 3 years of self employment, I’m out of the house every single day this week and next.

I’m touring Northumberland, spending time in Newcastle, Hexham, Blyth, Prudhoe, and Berwick helping businesses with marketing.

My findings 🧵

[Scott Goodacre MCIM @scottdigitalco]

5/ Others have single page sites trying to appeal to several audiences.

I’m helping them build out landing pages for each target market and measure their performance over time.