Scott Kabat

@621consulting. Building likable brands in unlikable categories. Dad, politics junkie, fountain of useless trivia. Opinions my own.

[Scott Kabat @scottkabat]

Marketing in 2025 demands adaptability, balanced teams, and agile orgs. 📈 From shifting budgets to AI disruption, leaders must rethink talent strategies.

More insights from @621consulting https://t.co/u1dNqxKMql ⬇️ #Marketing #CMO #Growth

[Scott Kabat @scottkabat]

@tseides @cdouvos Teddy!

[Scott Kabat @scottkabat]

Discover how top CMOs are breaking down #ai adoption barriers in the latest blog from @621Consulting Consulting! Dive into Part 2 of our 3-part series and empower your team to embrace AI confidently. @Heidi_Golightly @saravarnibright @WatersMelissa

https://t.co/FQM0rt8GBh

[Scott Kabat @scottkabat]

An all-time epic story. I could not put it down.

[Scott Kabat @scottkabat]

Check out our latest blog post. Some suggestions on how to think differently about careers and personal development. @621Consulting

[621 Consulting @621Consulting]

Find out how focusing on your #strengths can transform your career. It's time to shine in what you do best! ✨ Read it here https://t.co/OckPZDbNIj #CareerGrowth #StrengthsBased #fractional @scottkabat

[621 Consulting @621Consulting]

Find out how focusing on your #strengths can transform your career. It's time to shine in what you do best! ✨ Read it here https://t.co/OckPZDbNIj #CareerGrowth #StrengthsBased #fractional @scottkabat

[Scott Kabat @scottkabat]

My travel companion to Japan. What a journey ⁦@donwinslow⁩ has taken us on through an epic career. Thank you, Don and best wishes.

[Scott Kabat @scottkabat]

@FrankLuntz Thinking of you, Frank. Take care of yourself.

[621 Consulting @621Consulting]

Losing cookies doesn't mean losing touch with your audience. Discover three ways to measure marketing success in a privacy-focused era: https://t.co/hNqA0VH0hB
#digitalmarketing #privacy #googlecookies @scottkabat

[Scott Kabat @scottkabat]

Check out the latest from our @621Consulting blog. Important tips for digital marketing orgs. #performancemarketing #marketingstrategy #analytics

[621 Consulting @621Consulting]

🍪 Cookies are out, but measurement and funnel optimization don’t have to be. Read the latest @621Consulting post on adapting your marketing in a post-cookies world: https://t.co/hNqA0VH0hB @scottkabat
#cookies #marketinganalytics #performancemarketing

[621 Consulting @621Consulting]

New blog post! Ramp up conversion with our guide to funnel optimization, featuring expert insights from @621Consulting consultant @BenRose https://t.co/xXmta2GkcF #FunnelOptimization #MarketingTips @scottkabat

[Scott Kabat @scottkabat]

Agreed with @RayGarton. As always, from @StephenKing , compelling, relatable characters and page-turning plot.

[621 Consulting @621Consulting]

📷Exciting news! Simon Fleming-Wood (@simon_fw), former CMO at @Hippo, @Pandora, @Tile, has joined 621 Consulting's executive team. Welcome aboard, Simon! Learn more in our Q&A: https://t.co/r1UaBkdXiF #621Consulting #fractionalmarketing @scottkabat

[621 Consulting @621Consulting]

Elevate your brand with insights from brand strategists @HarlanKennedy & @KrimStephenson. Learn how to recognize the signs of brand fatigue and infuse fresh energy into your branding efforts: https://t.co/oJJ8UwKDP8 #branding #marketingstrategy #fractionalmarketers

[HBS Alumni @HBSAlumni]

Florent Latour (MBA 1999) reflects on running a 226-year-old winemaking company.

(@FiettaPaolo @arashfarin @vbrockway & @ariana_fahrney: As alumni wine enthusiasts, you may enjoy this article from the latest Alumni Bulletin.)

Read more at https://t.co/tmnaXmRBba

[Cycle for Survival @Cycle4Survival]

Today marks the 12th anniversary of the passing of our co-founder, Jennifer Goodman Linn. Join us in honoring Jen’s unwavering dedication to making the world a better place for people with rare cancers. 🧡 #CycleforSurvival

[621 Consulting @621Consulting]

Need to hit aggressive growth goals? Discover the secret weapon of startups: Fractional marketers. Get access to top marketing talent with the flexibility you need. Learn more: https://t.co/XgXQLAiY00 #FractionalMarketing #startupgrowth #growthmarketing @scottkabat

[Scott Kabat @scottkabat]

Our latest piece. Learn about how fractional marketers can super-charge your company’s capabilities. #fractionalcmo #startups #growthmarketing #brandbuiling @621Consulting

[621 Consulting @621Consulting]

Need to hit aggressive growth goals? Discover the secret weapon of startups: Fractional marketers. Get access to top marketing talent with the flexibility you need. Learn more: https://t.co/XgXQLAiY00 #FractionalMarketing #startupgrowth #growthmarketing @scottkabat

[Don Winslow @donwinslow]

Hey Stancy!

Men and women like you SAVED THE WORLD.

Thank you, sir!