Scott Lachut

President of Research & Strategy @PSFK. After hours Blue Collar Bon Vivant with these dreams inside my head. I'd rather share them with you.

[Scott Lachut @scottlachut]

Great conversation. Thanks to @CiscoRetail and everyone who followed along. #CiscoChat

[Scott Lachut @scottlachut]

9B Recognizing your customer across channels, delivering a consistent experience & allowing them to shop on their own terms. #CiscoChat

[Scott Lachut @scottlachut]

9A @Quaker @domino @CapitalOne & @fitbit are experimenting w/ @amazonecho which literally invites them into homes. #CiscoChat

[Scott Lachut @scottlachut]

@mikecassidy Consumers are very open to experimentation, even if it ends in failure w/ a dose of transparency. #CiscoChat

[Scott Lachut @scottlachut]

@mikecassidy I think a lot depends on shopping occasion, mission vs. casual browsing too. #CiscoChat

[Scott Lachut @scottlachut]

@mikecassidy I think if staff are actually available and helpful then yes, but there will always be those who prefer DIY. #CiscoChat

[Scott Lachut @scottlachut]

8A It's easy to be bullish on technology solutions while neglecting the needs and behaviors of real people. #CiscoChat

[Scott Lachut @scottlachut]

7B Technology can also free up associates' time to focus more on customers. #CiscoChat

[Scott Lachut @scottlachut]

@mikecassidy @jwitikko Passive shopping experiences are definitely coming to a couch near you. #CiscoChat

[Scott Lachut @scottlachut]

7A Technology doesn't & shouldn't replace the store associate, but it should help them do their job better. #CiscoChat

[Scott Lachut @scottlachut]

6B From there, retailers can layer in friendly/knowledgeable staff, recommendations & better checkout. #CiscoChat

[Scott Lachut @scottlachut]

6A When I'm looking for a specific product, it has to start with availability, location & information. #CiscoChat

[Scott Lachut @scottlachut]

@EdCleary1 Is this a continuation of their Target Open House experience in San Francisco? Great pilot concept. #CiscoChat

[Scott Lachut @scottlachut]

5C @RebeccaMinkoff's integration of digitally-enhanced dressing rooms is quite impressive. #CiscoChat

[Scott Lachut @scottlachut]

5B @Pirch is also elevating the way shoppers experience products in their stores https://t.co/zWoecUQxq0. #CiscoChat

[Scott Lachut @scottlachut]

5A We're fans of @TrueReligion's use of the Apple Watch in-store https://t.co/9at7s1m5dV. #CiscoChat

[Scott Lachut @scottlachut]

@weleung Agreed! Their tools need to be at least as good if not better than the ones shoppers have on hand. #CiscoChat

[Scott Lachut @scottlachut]

@mikecassidy I think training is a challenge for every organization. It has to be designed for the way we consume content today. #CiscoChat

[Scott Lachut @scottlachut]

@mikecassidy Absolutely! Sales associates are the frontline of any store or brand experience. #CiscoChat

[Scott Lachut @scottlachut]

4B In the hands of store associates, these same tools can enhance the level of service on offer. #CiscoChat