Scott Neslund

Marketing & Media Thought-Leader | Entertainment Lover

[Scott Neslund @scottneslund]

Digital should make measuring TV audiences easier, but old-school ratings panels will again rule the industry’s annual advance sales https://t.co/1Vad9oZNOz via @WSJ

[Scott Neslund @scottneslund]

The answer to the fundamental question of how best to release content, it turns out, is complicated https://t.co/zVrlPnIgUj via @WSJ

[Scott Neslund @scottneslund]

Comcast said Peacock added 5 million paid subscribers in its fourth quarter, the best quarterly result since the streaming service launched in 2020 https://t.co/dUzraou6EQ via @WSJ

[Scott Neslund @scottneslund]

If the U.S. prevails in its antitrust battle with Google, assets worth tens of billions of dollars could be spun off, potentially putting publishers and advertisers on a stronger footing https://t.co/hCtOKeWCk6 via @WSJ

[Scott Neslund @scottneslund]

Why the false dichotomy between adtech and martech is dysfunctional https://t.co/C7mjXbyqsc via @chiefmartec

[Scott Neslund @scottneslund]

The growing roster of "Yellowstone"-related series is essential to buoying Paramount's flagship streaming service. Inside the race to tell the Dutton backstory. https://t.co/g3smmJ5Rgg via @WSJ

[Scott Neslund @scottneslund]

Streaming Changed TV. Is TV Changing Streaming Back? https://t.co/ES3Dwe1k8k

[Scott Neslund @scottneslund]

Meta Fined $275 Million for Breaking E.U. Data Privacy Law https://t.co/5P8reHCEQT

[Scott Neslund @scottneslund]

"Clean rooms" for online data promise to give marketers consumers' surfing and shopping information while protecting privacy https://t.co/e1g3ROccMJ via @WSJ

[Scott Neslund @scottneslund]

Live-streamed shopping has flourished in China but struggled to catch on in the U.S. Some marketers think that is going to change. https://t.co/dqik3CBZm3 via @WSJ

[Scott Neslund @scottneslund]

Skepticism, Confusion, Frustration: Inside Mark Zuckerberg’s Metaverse Struggles https://t.co/sjOm80BUne

[Scott Neslund @scottneslund]

The appointment of veteran media executive Carolyn Everson as a Disney director comes after activist investor Daniel Loeb demanded a ‘refresh’ of the board https://t.co/JnaMNZiZIT via @WSJ

[Scott Neslund @scottneslund]

Magna, a media investment firm, clipped its growth forecast for U.S. ad spending in 2023 to 4.8%, from a previous outlook of 5.8%, citing the uncertain economy. https://t.co/eik26VDQfo via @WSJ

[Scott Neslund @scottneslund]

NBC has discussed stopping programming in the 10 p.m. hour, a cost-cutting move that would reflect waning interest in broadcast TV https://t.co/IGGXU30FIY via @WSJ

[Scott Neslund @scottneslund]

‘The Rings of Power’ Review: Shiny, Not Yet Precious https://t.co/b7q6Xh2lbf

[Scott Neslund @scottneslund]

Netflix is seeking top dollar for brands to advertise on its new ad-supported tier, expected to launch Nov. 1 https://t.co/MKUl4NMd8M via @WSJ

[Scott Neslund @scottneslund]

Amazon’s deal to have the “Thursday Night Football” audience tracked marks first time Nielsen will include a streaming service’s programming in its traditional TV report https://t.co/GFtSwPW7q9 via @WSJ

[Scott Neslund @scottneslund]

Catching Up With ‘Star Trek,’ the Quiet Franchise https://t.co/TCLTAYbJly

[Scott Neslund @scottneslund]

Google Finds ‘Inoculating’ People Against Misinformation Helps Blunt Its Power https://t.co/OxWvn8bzCf

[Scott Neslund @scottneslund]

The biggest marketing networks remain well positioned, even as advertising spending declines https://t.co/BqTkeglAdv via @WSJ