Scott Price

[Scott Price @scottpricesthm]

I think that one big thing that may come is that teams may begin to push streaming services as platforms for games, especially for regional broadcasts. We see this already within MLS with @LAFC and @dcunited using platforms #SRM3224

[Scott Price @scottpricesthm]

An example of CSR by a sports organization is the Sixers Foundation donating a basketball court to a local park, with the intended audience being the community around the park. #SRM3224

[Scott Price @scottpricesthm]

@Dan66683123 I think this is a key point that I completely relate with: I think even though it can look like people are not thinking linearly, there is always a linear thought process when you look hard enough #srm3224 #group1

[Scott Price @scottpricesthm]

@DanWanser I agree, I think the main point is that even though the way people gather information may change, the ultimate decision making process will not. #SRM3224 #Group1

[Scott Price @scottpricesthm]

One example I feel that way is some of the backlash to media companies focusing on fast videos rather than narrative content, with Fox Sports losing a significant amount of traffic after the change. #SRM3224 #Group1

[Scott Price @scottpricesthm]

I would say that in this case humans are simply adapting to the technologies around them as it has changed. #SRM3224 #Group1

[Scott Price @scottpricesthm]

One thing that I learned from Adam White’s talking to us in class today was some of the different ways to look at the streaming platforms that are gaining relevance within the industry. #SRM3224

[Scott Price @scottpricesthm]

One example of a fantasy sports based message from a sports media organization are the many podcasts based around fantasy sports and tips around the game. #SRM3224

[Scott Price @scottpricesthm]

One of the most famous bracket challenges was the Billion Dollar Bracket challenge by Warren Buffett, which people still reference to this day #srm3224 #group1

[Scott Price @scottpricesthm]

I also think one of the main reasons celebrities do their brackets is to “humanize” them. It makes them more attractive to sponsors as a potential endorser as it makes them relatable to the public at large. #srm3224 #group1

[Scott Price @scottpricesthm]

One example I see is Allstate and Acura both making it easy to enter bracket sweepstakes when making a bracket through ESPN. #SRM3224 #Group1

[Scott Price @scottpricesthm]

I think that sponsors do a good job recognizing the reasons that people make brackets for the NCAA tournament, with them capitalizing on this reasoning to create marketing campaigns. #SRM3224 #Group1

[Scott Price @scottpricesthm]

One area in which MLB uses technology to attract viewers is the use of tracking technology on home runs hit to show viewers the flight path of the ball and other relevant statistics #SRM3224

[Scott Price @scottpricesthm]

One example of a value-added promotion would be the half-court shot sponsored by State Farm that is featured weekly on ESPN’s College GameDay #SRM3224

[Scott Price @scottpricesthm]

One thing I will say is I doubt that some large media companies will be able to adapt to gambling due to issues with both universal legality and potential issues with minors being able to gamble. I think it will be interesting to see how they cope. #SRM3224 #group1

[Scott Price @scottpricesthm]

@MattMariano8 However I think there will always be a place in the market for live sports talk, especially in markets where it is prevalent like New York and Philadelphia. #SRM3224 #group1

[Scott Price @scottpricesthm]

@MattMariano8 I think this is interesting. The rise of sports podcasts has not gone unnoticed, and it is a relatively inexpensive way to broadcast. I have seen teams create podcasts to capitalize on the growth, and I see that continuing. #SRM3224 #group1

[Scott Price @scottpricesthm]

I also think gambling will@have an immediate impact as media entities will face the possibility of losing ground to others if they don’t pivot to gambling. #srm3224 #group1

[Scott Price @scottpricesthm]

I think the future of media lies both in virtual reality on the high end and increased access for streaming for niche sports #srm3224 #group1

[Scott Price @scottpricesthm]

The growth of the women’s game is important to the growth of the league as a whole, and part of that includes USWNT player Kendall Coyne-Schofield competing in fastest skater #SRM3224