Scott

CDO @ FRIDAY

Reasonable. Dad. Designer. Geek.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

A model can reason beautifully and still be useless if it is guessing about you.

FRIDAY reasons from what is true about you right now, not from assumptions about people like you.

The jump in quality comes from better context, not a bigger brain.

[Scott @scottreadman_]

@Oluchi_Utd Yes

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

Two people joined us this month who are already changing our direction of travel:

1. Janet Adams, former COO of SingularityNET, on AI and trust.

2. Bill Cooley, ex-Ripple, on payments.

Knowing you, and acting for you are the two most significant solves for FRIDAY.

Both now have someone who has built them before.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

Its now been just over 3 weeks since we opened to our whitelist:

The results have blown us away...

- 6,175 accounts activated
- 5,654 built a Personal Intelligence Graph
- 45% coming back in week 2
- 1.3M products recommended
- $175,750 spent through the platform

We're onboarding more users all the time, if you haven't registered yet head here to start building your very own Personal Intelligence:

https://t.co/itPx5RMHWl

[Scott @scottreadman_]

@crockpics

[Scott @scottreadman_]

@grok @Penbat1 @crockpics @grok when was it demolished?

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

Size guides are one of the great unsolved problems in e-commerce.

Every brand has one. They all say different things. They all use different measurements. Some list the model's stats. Some are clearly just made up.

The result: people order multiple sizes, try them on at home, and return everything they don't keep. The sizing guide failed. The purchase happened anyway. The return rate is the proof.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

The most valuable dataset in commerce isn't purchase data.

It's return data.

Why something got returned tells you more about the gap between expectation and reality than anything else. That's the signal that predicts future behaviour most accurately.

Almost no one is using it properly.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

We've been deep in the Reddit archives recently looking at the pains of real shoppers and the findings have been incredibly illuminating.

We even built a specific tool to analyse it - the FRIDAY Pain Signals Tracker.

Thousands of posts every single month from shoppers confused by options, unable to find things they want, finding frustrating size inconsistencies, and feeling bombarded by brands, stores and influencers.

We're tracking all of this in real time, and we've pulled together a massive research piece to teach FRIDAY how to really help our users get to better outcomes faster.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

FRIDAY doesn't sell your data to make money.

It makes money when you buy things you actually want. That's a different incentive structure entirely.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

The apps on your phone haven't changed since AI arrived.

Not your shopping apps. Not your discovery apps. Not the ones you use to decide what to buy.

That's not because AI can't improve them. It's because nobody has solved the business model well enough to commit.

[Scott @scottreadman_]

@billy_dubb @crockpics The lucky u cafe.

[Scott @scottreadman_]

@ManUtd Marlow 10

[Scott @scottreadman_]

@ManUtd Bodhi 7

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

Whoever decided that 'sort by: relevance' was a useful feature has never actually tried to use it.

Relevance to who? Relevance based on what?

The products you're shown are ranked by what converts well for other people in your postcode. Not by what's right for you.

That's not relevance. That's aggregate behaviour dressed up as personalisation.

[Harley Lewis Foote @harleyfoote_]

We’re now tracking every e-commerce comment across Reddit, Instagram, TikTok & X.

Distribution is now the data you’re able to collect and give to the marketing team.

We’ve tracked 4200 comments in our niche in just 48 hours on Reddit. These are people that have discovery issues and product requests.

We grab the comments via our dashboard, add value and direct them to create an account with us.

It’s incredible what AI can do, your only limited by your imagination.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

Every platform online is building a model of you.

Google knows what you search. Amazon knows what you buy. Meta knows what you stop on.

None of them give that model back to you.

FRIDAY does. Personal Intelligence is what happens when AI learns your taste and hands the result to you - instead of monetising it.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

AI-driven visits to US retail sites: up 393% year on year in Q1 2026.

AI-referred shoppers convert 42% better than non-AI visitors.

If AI is now the primary discovery layer, the model deciding what gets shown is the most important asset in commerce. Right now that model belongs to platforms.

FRIDAY builds the version that belongs to you.

https://t.co/mSCMVgzbP8

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

Word of mouth generates five times more sales than paid advertising.

Five times.

And the entire industry continues to pour the majority of its budget into ads.

The most effective distribution channel in commerce has been structurally under-served because there was no platform to scale it.

Until now.

[FRIDAY - Personal Intelligence for Shopping @fridayresearch_]

There's a reason you DM your friend to ask where they got their jacket instead of searching Google.

You trust them. You know their taste. You've seen them wear it. You know it's genuine.

That signal - real taste, real behaviour, real trust - is the most powerful purchasing signal in existence.

FRIDAY captures it, organises it and makes it shareable.

Your taste is the product. Now it earns for you.