Harry Kane's Ballon d'Or win has generated significant attention for FC Bayern, not only on the pitch. The extensive content campaign surrounding the ceremony in London also achieved new record highs on the club's digital channels.
More than 630 million video views and 2.1 million new followers
From the award ceremony on Monday evening until the home game against Borussia Dortmund on Saturday, FC Bayern published more than 1,200 pieces of content on social media and the club's own digital platforms. In total, the posts on social media and owned media channels generated more than 630 million video views and resulted in 80 million interactions. Furthermore, the club gained 2.1 million new followers on its social media channels as a result of the Ballon d'Or promotion
The high level of interest also benefited FC Bayern's own digital platforms. The comprehensive coverage on the website and app resulted in high usage and led to new record highs.
Through the website and app, fans were able to congratulate Harry Kane on his award with more thanโฏ 15,000 messages from 166 different countries in over 25 languages โโโ the highest number of messages ever recorded for a comparable fan campaign. The Ballon d'Or story in the FC Bayern app also generated significant interest. This storytelling feature, presented in portrait format, achieved the highest level of engagement since its launch in April.
The international impact of the events was evident not only on the club's own channels. Worldwide media coverage also contributed to an enormous earned media reach of 1.5 billion
Recap of yesterday's injuries:
โข Ismael Saibari: ankle surgery - out for at least 3 months
โข Serge Gnabry: hamstring injury - out for 4-6 weeks
โข Michael Olise: still no exact diagnosis - doubt for Atlรฉtico on Tuesday
โข Jonas Urbig: dazed after the game after he was struck to the head - Bayern are monitoring his condition ahead of Tuesday
Glasner's biggest weakness is falling out with the club at the slightest disagreement. I did not get him leaving Palace for Forest, he side-stepped tbh...
Oliver Glasner is ๐ฟ๐๐๐ making compromises at Nottingham Forest ๐ โโ๏ธ
Heโs thrown down the gauntlet to his players: ๐๐จ๐ฌ ๐๐ก ๐ข๐ฅ ๐๐๐๐ฉ๐!
โณ Premier League. Live & On Demand with 4K on Stan Sport. Stream now.
#StanSportAU#PremierLeague#NottinghamForest
Kimmich: "I have to say that the support I've received from the club, the people who stood by me, and the DFB, as well as everyone who attended the funeral, was incredibly special for me personally and for my family. It showed me that I'm absolutely in the right place here."
Max Eberl says about Saibari and Gnabry โBoth injuries are somewhat more serious,โ
Michael Olise's injury doesn't appear to be quite as serious, but further tests are still pending
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