Screen Moguls

Where Real World Data Drives Revenue. Building products that provide transparency and drive cost-effective digital marketing.
@gomkting @gocinema

[Screen Moguls @screen_moguls]

Make TikToks, not ads is a tricky prospect for brands more used to making ads than TikToks, so this is a very smart move from @tiktok_us. Think of it as their version of a Boosted post.

https://t.co/4sabe5IzeP

[Screen Moguls @screen_moguls]

Love these examples of innovative bricks & mortar retail spaces.

https://t.co/Dqiwle3nms via @TheHustle

[Screen Moguls @screen_moguls]

Clever move from @Yelp and their treasure trove of 1st party data.

[Search Engine Land @sengineland]

Yelp Audiences allows advertisers to reach Yelp users off the platform by @geochingu https://t.co/HqSjmKUsWV

[Screen Moguls @screen_moguls]

The #GrimseyReview is a must read for the independent sector across all verticals, and the new review is out on Friday! Highly recommend a look.

[Bill Grimsey @BillGrimsey]

Our latest review is due to be released this Friday – so please do look out for it #GrimseyReview

[Screen Moguls @screen_moguls]

21.5 hours! Proving the point that @tiktok_us truly is a black hole of time....and a highly engaged audience...

[TikTok for Business @TikTokBusiness]

A report by @appannie shows U.S. Android users are spending more time on TikTok than on Facebook, Instagram, and Netflix, averaging 21.5 hours per month on the app. 🤳

(via @MarketingBrew) https://t.co/9b7SAZMYxd

[Screen Moguls @screen_moguls]

Major news from @Instagram as they shift from photos to focusing on creators, video, shopping and messaging

https://t.co/ObHpBFRwQB

[Screen Moguls @screen_moguls]

With 44% of the UK conducting the majority of their clothes shopping remotely in the next year, this new survey from @Snapchat and @ForesightFact shows bricks & mortar retailers will need to embrace new tech to stand out.

https://t.co/a6Rrxdh1hG

[Screen Moguls @screen_moguls]

@Facebook were never just going to sit back and watch their ad performance take a permanent hit but good to see some new changes taking place...it's been a tough few months for media buyers!

[Social Media Today @socialmedia2day]

Facebook continues to evolve its ad tools in line with Apple's app tracking updates https://t.co/I4HRU4BYxC

[Screen Moguls @screen_moguls]

If you're looking to reach #GenZ, @tiktok_us is the place to go with a whopping 37.3 million (!) Gen Z monthly users by the end of 2021 compared to 33.3 million on Instagram according to new research from @CleverTap

[gomarket @gomkting]

"At the heart of every small business is a good idea and we believe they deserve to be found."- SMBs, follow the link below to see upcoming talks & training delivered by @Facebook & guest hosts for the Good Ideas Festival! 12th-16th July 📅
https://t.co/gtZvYLtMP1

[Screen Moguls @screen_moguls]

This could be a game changer

[The Verge @verge]

Instagram tests letting anyone share a link in stories https://t.co/k5eJbUgxyb

[Screen Moguls @screen_moguls]

@AmericanExpress have been a champion of #SMBs for a long time, so we love this new partnership with @Pinterest!

[Pinterest Business @pinterestbiz]

Pinterest searches for “how to support small business quote” increased 50x and as a result we partnered with @AmericanExpress to launch a Comeback Feature highlighting Small businesses who offer products for ✨post-pandemic life✨

Shop Small, shop now - https://t.co/Z9J3ympEcV

[Screen Moguls @screen_moguls]

So much potential with Jumps from @tiktok_us

[Tanay Jaipuria @tanayj]

Super interesting: Tiktok launches mini programs called Jumps.

- Allows creators to embed links to interactive experiences within their videos
- Initial launch partners include Whisk (recipes), Wikipedia, Quizlet, Breathwrk and Buzzfeed

https://t.co/dtYDnm3GZQ

[Screen Moguls @screen_moguls]

We are big proponents of simplifying the ad creation process, so this is great to see!

https://t.co/yKjxc45pA3

[Screen Moguls @screen_moguls]

@gocinema_mktg @Twitter @patrickvons @RobArthur

[gocinema @gocinema_mktg]

'More people are watching trailers on Twitter than ever before, with a 35% increase in daily average organic trailer views'- This is huge! 😱 Check out these insights to see how you can connect with cinema-goers via @Twitter
https://t.co/y3lnWfEgja

[Screen Moguls @screen_moguls]

Fascinating to see both Bytedance (TikTok) and Disney up there!

[MediaPost @MediaPost]

GroupM Analysis Shows Top 25 Media Suppliers Now Control Two-Thirds Of All Ad Spending: While Google and Facebook remain the world's biggest advertising behemoths, four of China's media... https://t.co/ixW3wlxxoH @mp_joemandese

[gomarket @gomkting]

Try to make a positive change this week... before shopping Prime Day deals, consider supporting small retailers instead. They need our support more than ever & often provide a more personal and ethical service! 🤗 #shoplocal #supportlocal

[Screen Moguls @screen_moguls]

Only surprising in that it took them so long, but will adoption be hampered by a lack of templates or creative support?

https://t.co/JL00gN4Jwx

[Screen Moguls @screen_moguls]

This move by @Shopify has potentially big implications for social commerce