Everyone talks about genius strategies used by legendary brands like:
McDonald's, Apple and Nike.
But for me, there's one strategy that stands out above the rest.
And it's the best for small brands.
Sadly, most people don't know about it.
Here's how to... (thread)🧵
The late nights.
The doubts.
The whispers behind your back.
They thought you’d quit.
They thought you’d fail.
But you turned every “you can’t” into fuel.
Now you’re living proof that discipline outlasts doubt.
That persistence beats talent.
That belief rewrites destiny.
This isn’t luck.
This isn’t chance.
This is what happens when you refuse to stop.
Keep going. Because the same people who doubted you?
They’ll be the ones asking how you did it.
This isn’t luck.
This isn’t chance.
This is what happens when you refuse to stop.
The simplest (and often most effective) way to move a person
Think about it:
“Save 2 hours every day with this tool.”
vs.
“Unlock operational efficiencies to maximize productivity output.”
Which one makes you click?
Ben Settle once said:
“If you’re saying something someone really needs to hear, it doesn’t matter how you say it. Just saying it makes it powerful.”
Directness is often the most persuasive thing you can do.
@MercureCopy "The biggest secret about persuasion is not hidden in complex
techniques. It is in your ability to update your own mental
software."
Quoted from "Quiet Persuasion" by @MecureCopy
The nature of Life is incomplete, and will forever remain incomplete. Hence the need for Contentment.
However, death completes all by eliminating the need for Contentment and the possibility of Discontent. It simply ends it, be it complete or incomplete. It just ends it.
Good copy isn’t about sounding smart.
It’s about sounding right for the reader.
Even if you’ve never lived their life.
Follow me for more real-world copy breakdowns like this. 💡
How do you sell a fishing backpack to a 56-year-old Midwestern dad… when you’ve never stepped foot in the Midwest (and never fished a day in your life)?
Here’s a breakdown of one email that FAILED—and how we fixed it. 👇
A thread 🧵
The lesson: When writing for people unlike you—
• Speak their voice, not yours.
• Match their stage of life.
• Tie products to emotion, not features.
• Keep it simple. Keep it true.