With budgeting season imminent, marketers will be wondering what they'll have in the kitty for over the next 12 months. @Marketingweek takes a look at how creating value means generating cash flows that exceed the cost of capital. Read on to find out more https://t.co/XOU9BVVZLM
According to @Marketingweek, many marketers are failing to use Facebook & other online channels appropriately for advertising. Read on for more on how marketers should NOT be treating signposts as if they were substitutes for true investments into sales https://t.co/kmAheh1C0x
When you hire creatives to advertise your brand, have you ever thought about how much time they dedicate to the creative process? With this in mind, this article from @MarketingWeekEd takes a look at how you can empower your creatives to create more: https://t.co/hyiH6xopGQ
There are a number of skills which are essential to the marketers toolkit, but creativity is doubtless the most important. This article from @workfront looks at what you can do to reclaim your creative time and reconnect with your wider team: https://t.co/GYQkOMO9fe #creativity
Content marketing isn't a new concept, but many marketers are falling short by failing to create an ongoing narrative, to both entice customers and create trust. This blog post looks at why one-off pieces of content don't do marketers any favours https://t.co/4596CmJ825 #content
//8 WAYS YOUR CUSTOMER CAN BECOME YOUR BEST SALESPERSON// With the advancement of technology, customer advocacy has become easier than ever. Read on for more tips on how to encourage your customers to share the love - https://t.co/wMRrrllox4 #customeradvocacy#reviews#B2B
"We all know how important copy is - it’s the thing that defines your brand and moves prospects through the Customer Value Journey" This article from DigitalMarketer gives us 4 key questions to ask if we want to keep our content consistent. https://t.co/aOenRxjck0 #content
For many years, LinkedIn was seen as a platform for jobseekers and not much else. This article from @KoMarketing looks at 20 things you should consider if you want to used LinkedIn as part of your B2B marketing strategy https://t.co/4ke2fmhUGV #LinkedIn#B2Barketing#strategy
According to @annhandley "A global pandemic is a great time to launch an email newsletter". But launching a newsletter is one thing - launching a SUCCESSFUL newsletter which gives you returns is quite another. Read on to find out more https://t.co/TCFNPH73jN #email#newsletter
A recent study showed that 54% of people want to see more video content from their favourite brands. But, where do you start when making video content for your own brand? HubSpot has put together a list of 19 videos to give you some inspiration https://t.co/dG5o0xolPM
//B2B MARKETING AND PERSONALISATION?// Most B2B marketers are experts when it comes to personalisation. This article from @Webeo_Global looks at how you can use your business website to prove your brands value with real-time relevance. Read on for more > https://t.co/wEceIPqJBW
THE RISE OF THE CLIENT/AGENCY RELATIONSHIP - Building a relationship with your clients is about so much more than signing on the dotted line. With this in mind, our blog post looks at taking your business relationships to the next level >>> https://t.co/FJcdZIEumK #B2Bmarketing
WHO TO TARGET IN A POST-COVID WORLD
Refocusing your priorities could be one of the most important things you can do for your business right now. This article from @MarketingB2B looks at how you can utilise ABM and highlights some key considerations https://t.co/p7tULlZoTF
While restrictions are gradually being lifted, COVID is still having an effect on businesses both large and small. Both ad spend and investment in martech has reduced significantly. Read on for more opinions from five VCs across the industry https://t.co/GCxgQOCMAF #martech
//THE IMPORTANCE OF TONE OF VOICE// When you think of branding, it's usually logos and other aesthetics that come to mind. This article from @TheDrum looks at why having a fully scoped-out identity is important for getting your voice listened to. https://t.co/ens9srZRYm #branding
//CUSTOMER ADVOCACY// If your business has been on hiatus during lockdown, you may have spent that time rethinking your marketing strategy. This blog post details 8 top activities you can work on with your customers to get them selling on your behalf. https://t.co/wMRrrllox4
//FUTURE OF MARTECH// With things beginning to go back to normal, marketers will be starting to consider their martech stack in a post-COVID world. This @ClickZ article looks at how B2B brands must prepare for the digital world dominated by video content https://t.co/iHWbyI1zJL
With the global pandemic still in full swing, many of us are still working from home. Today, we're taking a look back at our blog post from April, sharing some vital free resources to keep B2B marketers ahead of the crisis. Follow the link to read more>>> https://t.co/bAyhEN4UFM
When it comes to innovative B2B marketing campaigns, you may think that just about every creative avenue has been explored. In this article, @kunocreative looks at 6 of the most innovative B2B marketing campaigns, to inspire your team>>> https://t.co/FPiuuqotUe #B2Bmarketing
//IS B2B MARKETING A TEAM SPORT?// "Yes, B2B marketers do need to market to individual people, but they can’t lose sight that these individuals do not act alone." This article from @Forbes looks at lessons to bear in mind with your B2B marketing strategy. https://t.co/vIGSiSwrAD