You should always be striving to tell a story so good that it stops being yours—so your customer learns it, loves it, internalizes it, owns it. And tells it to everyone they know.
After nearly 30 years on the harrowing and hallowed trails of British Columbia’s North Shore Mountains, Betty Birrell still thinks life is one big playground—and that you’re never too old to send. https://t.co/pSFGAbYRBN
A wee thread about a young boy and the tweet that got away. Feel free to RT.
Three weeks ago my youngest, Gabriel 12, came home upset. His love of woodwork was not deemed cool, nor was only having 6 followers on his instagram. 1/15