seanppatrick

Just a guy trying to stay in the know... Now where'd I put my iPhone?

[seanppatrick @seanppatrick]

Way. To. Go. Barbie!
When the campaign tagline pretty much reveals the strategy.
A smart brand knows its audience.
Well done, marketers. #brandstrategymatters #barbiethemovie #brand #strategy #haters https://t.co/uKHsH0Q1z1

[seanppatrick @seanppatrick]

We are all biased.
Because we are human.
To all you thinkers out there: Focus on recognizing your own biases before reacting to those of others. The results might shock you.

I love how @lindsay_tanchuk puts it:
"I think it's even more important when yo…https://t.co/Oz4NQmoxqE

[seanppatrick @seanppatrick]

Screw Genz, Genx, Millennials, Boomers, and the like!
I always appreciate articles that make me feel conflicted. I also love an appropriately used swear word in a headline.

I can admit my obsession with cohorts, but I cannot defe…https://t.co/rl3i0GisJB https://t.co/Qe9FtQBGiu

[seanppatrick @seanppatrick]

Bias is inevitable. If we are human, we have it. So stop trying to avoid it, and
start trying to recognize it. And go from there.

The problem with cognitive bias is not that it occurs. The problem with cognitive bias is that it occurs without us knowing…https://t.co/EGqAIGw90L

[seanppatrick @seanppatrick]

When you are passionate about what you do, the line between work and pleasure is a fine and blurry one. And that's ok! But when it gets in the way of experiencing joy, perhaps you should consider some new hobbies...
🤣 💃 🕺

New Episode:…https://t.co/Iihq5jAn1I

[seanppatrick @seanppatrick]

Do We Collaborate Too Much?
As much as I'm predisposed to say, "Hell yes!" this article provides an excellent and informed perspective.
(If you can't access the article on Medium, not to worry. The title says it all.)

Most valuabl…https://t.co/HTqwZPyqCi https://t.co/XrSnncceMG

[seanppatrick @seanppatrick]

Lesson to learn here: Just because a report is based on data, doesn't mean the message is true. Thanks for digging in @lindsay_tanchuk!
#dataanalytics #spin #mediaindustry #factcheck https://t.co/vvxj7WbTKq

[seanppatrick @seanppatrick]

Feel like you need to be the smartest person in the room?
Nope.
Be the most observant. That's how you'll catch important details others miss.
Now THAT is smart.
#strategicthinking #brandmarketing #listentounderstand https://t.co/ZzrSWja93V

[seanppatrick @seanppatrick]

I love when a company makes a bold (questionable to many) move, stays with it, and is able to poke fun at its naysayer in a tastefully gut-punching way five years later. This is not me taking a stance either way on AI. This is me c…https://t.co/WzX4B2RItY https://t.co/pUmn5CWAhl

[seanppatrick @seanppatrick]

Trends these days are virtually impossible to keep up with. Especially when you're job is to ensure your brand isn't missing out. This bit of intel from my fellow #marketeer @lindsay_tanchuk is so bang on.
When you need to make decisions about where your…https://t.co/mZacW7yPrN

[seanppatrick @seanppatrick]

Anyone else feeling overwhelmed trying to keep up with #trends and keep their brand (or client's brand) relevant? The 'trendiness of trends' has become prevalent. And pretty much exhausting.
I think my biggest learning from our latest discussion on The Tw…https://t.co/ZPu1lo4Bot

[seanppatrick @seanppatrick]

Every once in a while when you start to feel reeeally uncomfortable about the future of your work , ‘someone’ does something creative that brings you back to ok. 🙂
Thank you Nikon and thanks for sharing Tom Alder. https://t.co/NDsRck280b

[seanppatrick @seanppatrick]

Back in my day, trends meant something... Land sakes! What happened?!!
#trendy #trends are #trending https://t.co/al4mJMl1XW

[seanppatrick @seanppatrick]

I say this almost every day to clients, peers, anyone who will listen: Product and brand are NOT the same thing.

There is an inflection point when a successful company has an opportunity to evolve from promoting their product to communicating and buildin…https://t.co/jp2XfuTVF1

[seanppatrick @seanppatrick]

https://t.co/RZ2q66943D

[seanppatrick @seanppatrick]

Discovered this little gem this morning on Blinkist this morning.
If trend-mania is getting wearing you down, then this should get you back on your feet. It reminded me that the value of a good strategist is not to discovery exist…https://t.co/UE6cRNR7hz https://t.co/gUHZZqJ0e3

[seanppatrick @seanppatrick]

I have an important question:
When does less time to think equal better ideas?
My challenges with #brainstorming are many. "No time to think" being number one.
As @lindsay_tanchuk says, It's not that brainstorms are a bad thing, but they must be seen as m…https://t.co/HAOFwvOHGn

[seanppatrick @seanppatrick]

Ever heard of the term #dupe? Short for 'duplicates', dupes are an interesting trend that is not necessarily new. Historically known as forgeries, fakes, knockoffs... call it what you like.
What is new, is the pride in finding the…https://t.co/9scebLum94 https://t.co/rL0VDEcuNH

[seanppatrick @seanppatrick]

Some people believe that brainstorms are an easy way to come up with the best idea.
While others like @lindsay_tanchuk and myself disagree.
How does decreasing think time increase potential for great ideas?
🤔🤨

“Brainstorms set up a no-time-to-think…https://t.co/7cesoHR9CZ

[seanppatrick @seanppatrick]

Probably the cleverest application I’ve seen of something I have not yet quite grasped - Generative AI? I think?
Anyway. Brilliant.

I think. https://t.co/3dHI0y675K