Seán Quinlan

Growth @Aftersell @Rokt ($20M+ closed in SaaS & ad sales)
Ex-@RechargePayment & @Google
DTC, Subscriptions, GTM, AI & Personal Finance

[Seán Quinlan @seanquinlan]

@JacobCanfield lemme are crushing it

[Seán Quinlan @seanquinlan]

@DavidofSeattle a lot! people are what makes software companies great companies not just the tech

[Seán Quinlan @seanquinlan]

4.9 out of 5 across 1,023 reviews on the Shopify App Store.

I looked at that properly this week, and the interesting part isn't the average. It's that almost none of the reviews are about features.

One from a couple of weeks ago: a merchant found a bug, told support, and the fix shipped immediately. They went out of their way to name the engineer who did it.

That's the thing I'd underestimated before I joined. @aftersell is a lean team, and the instinct with a lean team is to worry about coverage. What actually happens is the opposite. Every brand gets a named contact, a shared Slack channel, and product people who turn up on calls.

I sat on a migration call recently where the head of product rebuilt a broken funnel live in the merchant's admin, mid-conversation. Not a ticket. Not a follow-up. Just fixed it while we were talking.

And my favourite moment of the last few months was one of our merchant success managers telling a merchant that a part of our own product was confusing – because it was.

Then filled it and came back with the fix.

Software gets bought on features.

Nobody stays for them.

[Seán Quinlan @seanquinlan]

this has to have been an all time requested builder at @aftersell

now live.

i can’t wait to see how this template performer.

there’s been so many brands doing this in a proper hack way which will be native now.

let’s go!

[Armon Shokravi @armon_sho]

Use 'free gift unlocks' to build irresistible Post Purchase Upsells.

It will PRINT.

Reward customers with better gifts as they add more.

In this one:
→ 1 pack: unlock samples
→ 2 pack: unlock a mixer
→ 3 pack: unlock a shaker

Juice up your AOV with @aftersell before BFCM.

[Seán Quinlan @seanquinlan]

@armon_sho @aftersell @aftersell PRINTER

[Seán Quinlan @seanquinlan]

finally I’ve found someone talking about biking in downtown in Toronto

first of all they need more electric bikes for the city. I was in Quebec City over the summer and they had brand new electric bikes — so dope

secondly, people need to know the etiquettes of biking downtown 😂

thirdly, I guess we just get more bike lanes but the city wants against that 😑

[Seán Quinlan @seanquinlan]

@jwmares @GoodRanchers is pretty good I’ve heard

[Seán Quinlan @seanquinlan]

@aomuyibi lol

[Seán Quinlan @seanquinlan]

is it just me is has there been a resurgence of people carrying two phones again?

i swear I’ve seen like 10 people today with two phones

[Seán Quinlan @seanquinlan]

@TheAlphaThought @Wealthsimple oh nvm I see it in Wealthsimple.

they’ve made some updates to it. I’m top 9% by age but #7,044 ughhh.

need to up my game

[Seán Quinlan @seanquinlan]

@TheAlphaThought @Wealthsimple damn that’s huge.

how do I find where I rank?

[Seán Quinlan @seanquinlan]

🚢🚢🚢

this is a huge unlock for most brands and i was excited to share it here.

if anyone wants to get hooked up with this new feature - hit me up.

[Armon Shokravi @armon_sho]

“Shopify + Aftersell? Not even close.”

I took that personally 😂

So we built Quantity Breaks in @aftersell

Turn a 1-pack order into a multi-pack...

As a post purchase upsell, right in Shopify checkout.

Test it today, and juice up your RPV by 30%+ before BFCM.

[Seán Quinlan @seanquinlan]

@EcomSapo rosabella are cruuuushing it

[Seán Quinlan @seanquinlan]

teams about to go to war on all things post-purchase
🔥🔥🔥

[Julia Eastwood @juliaeastwood_]

1️⃣ An actual photo of what the @aftersell marketing team looks like rn.

@russell_kwokk @itsValOnline @itsaliciagan

Just this past quarter, we shipped:

→ Subscription Upgrades
→ Strategies
→ Sweepstakes
→ AI Cart
→ MCP Integration
→ New dashboard
→ Product badges

[Seán Quinlan @seanquinlan]

@anthraxp1mp @TonyJGuapo just a friendly bunch

[Seán Quinlan @seanquinlan]

if you can’t sell the dream there’s no way you’ll convince anyone that the tech will help them drive business outcomes.

although on the flip side, if you aren’t technical and are selling to technical people.

they’ll walk all over you if you don’t have the technical chops down.

balancing act really

but being good at sales is always most important

[Seán Quinlan @seanquinlan]

i feel like anyone who says their building a business to help customers is lying.

that’s the marketing version of it.

people start their own business to be their own boss firstly, secondly it’s to create something new and or unique, but the main reason is so that they have a chance to become rich and either exit or scale up to a level where they don’t have to worry about money.

[Seán Quinlan @seanquinlan]

@coryalthoff yep

without competitors you don’t have a market for your business.

having competitors means there’s an actual market to go after.

there’s not many markets that are a full monopoly most have plenty of healthy competitors

[Seán Quinlan @seanquinlan]

depends really.

building gives us a sense of fulfillment and something to work towards.

being a billionaire and not working sounds great in theory, but would be pretty boring after a few months.

there’s only so many fake friends you can buy to spend your money and time with having fun you know?

[Seán Quinlan @seanquinlan]

it seems part of the winning playbook, but I’d say it’s moreso niching down into your ideal category hard.

im passionate about personal finance, running and AI, but im building a niche audience around ecomm, post purchase and subscriptions because I have a strong domain expertise in it.

if I started posting about the half marathon I ran last weekend, or the major financial milestone I made it pass - my audience wouldn’t care so I don’t post about it.

for someone starting out, aside from posting. what are the 3-5 things you’d recommend doing?