The Trade Fair protests may be about more than foreign competition. They could be exposing a deeper problem with the way Nigerian businesses have built and protected value for decades. https://t.co/AinZk3jRY7
https://t.co/11Ho7SuWin
Being better isn’t always enough. If your brand isn’t positioned, perceived and experienced as premium, the market may choose the cheaper alternative.
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#BrandStrategy#Nigeria#BrandPositioning#Marketing
Being good at what you do does not automatically make people choose you. Sometimes the real barrier to growth is not the quality of the business but how clearly its value is understood. https://t.co/i2dlmK76je
Nigeria recently signed a landmark agreement with the World Intellectual Property Organization (WIPO) to strengthen intellectual property protection and commercialisation. The move supports innovation, creative industries, and technology-driven entrepreneurship
Al gave everyone the same toolkit.
Now the bottleneck is taste.
The person who knows good from average will beat the person who can’t discern the difference.
Yes, it's true! @hildabacicooks is a three-time @GWR holder after her largest serving of Nigerian style jollof rice has also been awarded the record title for the largest serving of rice overall 👩🍳
Yes, it's true! @hildabacicooks is a three-time @GWR holder after her largest serving of Nigerian style jollof rice has also been awarded the record title for the largest serving of rice overall 👩🍳
If your audience only hears from you when you want money, they’ll only remember you when they don’t have it.
Good Morning
#MarketingTips#branding#ThoughtForTheDay
The issue is that AI is getting better day by day. I believe the only company that will survive this is the one that excels at storytelling
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