Klearly

Empowering B2B #revops teams who desire the smarter path to growth. Using #datascience, helping #marketing and #sales leaders identify their next best action.

[Klearly @seeklearly]

We’ve talked for years about the forces that make B2B revenue teams efficient and effective, but here’s the reality:

We still have a long way to go. Change is hard. And there are many factors that influence success.

[Klearly @seeklearly]

Call us optimists, but we believe you can make a meal out of what you've got.

[Klearly @seeklearly]

When someone says “do more with less” what comes to mind?

Is it “We don’t have the resources, so you have to pick up the slack"?

What if we phrased it in a different way, like “be resourceful”?

[Klearly @seeklearly]

Remember necessity is the mother of invention: Is the work daunting? Yes. But what if it all gets reframed to an opportunity? Keep the faith and don’t be scared to try a new take that thoughtfully uses what you’ve got.

[Klearly @seeklearly]

What's a big onboarding mistake?

Giving customers a product overview instead of use case examples.

Onboarding is about solving problems. A great experience anticipates needs and delivers on them.

Set the stage for a great first impression and beyond: https://t.co/eHLCFXQdTH

[Klearly @seeklearly]

You just bought a new product or service. You love what you’re seeing. Then, you want to take it to the next level and realize you require an upgrade to access those features.

How can revenue teams eliminate this unpleasant surprise and keep you around?
https://t.co/fFWrywtnnq

[Klearly @seeklearly]

Have you ever tried to provide product feedback only to find it a chore?

Now, what if your customers felt that way about your feedback process?

Cut out the friction and the frustration by making your customers feel supported: https://t.co/l8mtI63NDn

[Klearly @seeklearly]

Bugs happen. Errors occur. Feedback, both positive and negative, comes in.

Your reaction can determine your long-term business success.

Today, we’re exploring ideas for how to deal with product concerns as a united team by keeping the customer informed: https://t.co/HbZhvzLgMz

[Klearly @seeklearly]

Have you ever heard of revenue forensics? Imagine needing a data detective to help you discover all the clues on why you're not growing your share of wallet.

On the blog, we dig into common issues related to churn and provide a few solutions to consider. https://t.co/iwzKOQjwLw

[Klearly @seeklearly]

Have you ever wondered if we've reached full digital transformation? @chiefmartec says yes, but now it's time for us to get digitally great. Listen in as we talk about marketing technology, PLG, and more in this episode of the #REVolutionB2Bpodcast: https://t.co/uyoeUQzjqO

[Klearly @seeklearly]

Love baseball and B2B sales? If so, you don't want to miss this episode of the #REVolutionB2Bpodcast with @TheRealCorpBro: https://t.co/b21JtMntp0

[Klearly @seeklearly]

How do you know if you've got a retention problem?

Chasing down the right data is already difficult.
KPIs can sometimes give only a partial view.
Static dashboards struggle to tell the whole story.

Learn how to find retention issues before it's too late: https://t.co/uwfyNtL7PZ

[Klearly @seeklearly]

What should B2B go to market teams do to drive sustainable revenue growth? For starters, think about the role your ecosystems, partners, and communities should play. Learn more from expert @jill_rowley on the #REVolutionB2Bpodcast: https://t.co/yIhKkZObwU

[Klearly @seeklearly]

Without a common view of your customer, things can get messy.

Either customers get bombarded with messages from your team or you need a flight traffic controller to keep track of what’s going on.

Dig into the importance of this shared view on the blog: https://t.co/0v5f0Otzu0

[Klearly @seeklearly]

Losing customers? Maybe they weren’t a good fit in the first place.

Start by exploring what “good fit” means for your team then learn more about finding the best customers and the fixes to keep them.

Read more on the blog: https://t.co/zwHg5TTxEi

[Klearly @seeklearly]

We might not always be able to prevent it when a customer says, "It's time for a change."

But there are plenty of things your team can do to make that less enticing.

Start early with these ideas and keep your current customers happy: https://t.co/sRbM2RogZR

[Klearly @seeklearly]

If your product isn't moving fast enough for the market, what can you do?
Use the channels you have or create new ones like a Slack community or an advisory board.
Involving customers helps your team create what's most important: https://t.co/QrIsJeALOv