David Slater

CMO at Front | Former Salesforce, Adobe, and Mozilla My mother says I'm "nearly flawless"

[David Slater @seeyaslater]

Leadership thrives on trust, autonomy, and innovation. Decentralized decision-making and constant improvement empower teams to exceed expectations and drive sustainable growth.

#Leadership #Growth

[David Slater @seeyaslater]

Clorox's neuroscience research unveils a strategic marketing insight: by harnessing emotional and neurological triggers, brands can build profound, long-lasting consumer connections. @PRNewswire #BrandMarketing #ConsumerEngagement #MarketingInnovation https://t.co/Bk6opufVB9

[David Slater @seeyaslater]

In both #B2B and #B2C, cultural intelligence is the difference between leading or fading. Brands must understand the cultural shifts shaping marketing decisions or risk irrelevance. @AdAge #Innovation https://t.co/sizyndLpDG

[David Slater @seeyaslater]

Agentic #CX and marketing represent a major change in how brands interact with customers. Instead of passive engagement, customers now expect AI-driven, real-time personalization that gives them control over their own journey. @CMSWire #CustomerExperience https://t.co/Xvm9ADrvoc

[David Slater @seeyaslater]

Meta's new support for 3rd-party ad placement blocklists got me thinking: as #B2B marketers, how much control do we really have over where our ads appear? This move gives us more power to protect our brands & ensure we're showing up in the right contexts. https://t.co/uuggeact3t

[David Slater @seeyaslater]

#B2B marketing thrives on automation—except when it comes to planning. Spreadsheets & disconnected tools still dominate, leaving strategy stuck in the past. AI can help, but I think the real fix is integrated, real-time planning solutions. @CMSWire https://t.co/IttSU8POCF

[David Slater @seeyaslater]

Not all #B2C tactics work in #B2B. We tested a common email strategy & it flopped. What did work?

📩 Timing > Frequency—follow-ups right after purchase matter more.
🔄 Repeat > Upsell—selling the same product wins.

Full breakdown in the video

[David Slater @seeyaslater]

Marketing's future: hyper-personalized or mass-produced? Consumers want relevance, but scale demands efficiency. The real winners? Those who can do both without losing authenticity. @TheDrum #FutureOfMarketing #Personalization https://t.co/lLC3MlUikj

[David Slater @seeyaslater]

Levata's #RFID solutions are revolutionizing supply chain operations with real-time visibility and over 99% inventory tracking accuracy. A manufacturer achieved a 99% order accuracy rate and increased production speed by implementing our RFID portal system.

[David Slater @seeyaslater]

Marketing budgets always start as a dream and end as: 'Let's just use Canva & stock photos again.'

@Martech #MarketingReality https://t.co/Nx0w0oSxTZ

[David Slater @seeyaslater]

Marketers as triple threats? We’re already strategists, content creators, and data nerds. Leveraging Lin-Manuel vibes implies we might break into song about CTRs and ROIs...which is what the product, engineers, and sales people already think of us. https://t.co/UlPmpN7TF4

[David Slater @seeyaslater]

AI is redefining everything, especially search, by prioritizing intent, context, and user behavior over keywords. Embrace context-rich content and tools like #GenAI. Search is about making connections, not just beating algorithms. @AnnGynn #Marketing https://t.co/oGoonEqLZx

[David Slater @seeyaslater]

SEO advice: Write for humans, not algorithms.

Also SEO advice: Include 'Best Marketing Tips' 47 times in a 500-word article.

Balancing authenticity & optimization is like walking a tightrope—with a thesaurus in hand.

@SEJournal #MarketingStruggles #SEO https://t.co/3WS8ubeuKE

[David Slater @seeyaslater]

(semi) recently, @Jaguar's rebrand made BIG waves. Critics trashed it as 'un-British,' which is an odd criticism since clearly Jag decided their British heritage is a brand liability. What global market is “buying British” anymore? https://t.co/i0FSyemXTI

[David Slater @seeyaslater]

"Busy" doesn’t always mean productive. New trends, shiny tools & vague ideas (like plastering logos on the Vegas Sphere) often take priority over clear goals. The hardest part? Ignoring the noise and sticking to the strategy that drives progress. It’s not easy—but it’s necessary.

[David Slater @seeyaslater]

68% of employees work on vacation. Why does this matter? Unplugging isn’t laziness—it’s productivity insurance. Rest fuels creativity, focus, and morale. Leaders, are you setting the right example? @MovchanAgency #WorkLifeBalance #Leadership https://t.co/fIHNBX5k6f

[David Slater @seeyaslater]

Forget "trends to watch"—the real question is why they matter. In 2025, one stands out to me: #B2B employees as brand ambassadors. People trust people, not logos. Are you equipping your team to build #credibility, or are you still hiding behind the logo? https://t.co/WeVMUXSOuy

[David Slater @seeyaslater]

Happy holidays, folks! Here's to celebrating wins, embracing the goofy moments, and gearing up for an even better 2025. Let's keep building, learning, and having a blast along the way. Cheers to all of you who made this year incredible! 🥂 #HappyHolidays #2025Ready

[David Slater @seeyaslater]

AI excels at breaking down creative into components, tagging those elements & running rapid experiments—like multi-arm bandit testing. I've used this for email campaigns: testing on just 2% of the audience and getting answers in hours, not weeks. #MarTech https://t.co/M7A5AJym2q

[David Slater @seeyaslater]

This inspired a new AI idea: testing marketing creative is time consuming (lift studies etc) takes weeks. Using AI one can tag elements of creative, then something like a multi-arm bandit experiment to see which is superior could take less than a day. https://t.co/tEQLJ62wte