Kelly at Sehso

🎬 Freelance Creative Strategist + Copywriter
🎯 I help DTC eCom brands increase ad sales
Get your results 👇

[Kelly at Sehso @sehsodotcom]

@btaylor likewise! i've been an em dash lover for years before AI, now the pressure to remove them is real.

[Kelly at Sehso @sehsodotcom]

@ray_krishna34 SEND

[Kelly at Sehso @sehsodotcom]

nobody buying a coffee creamer knows what BDNF or GABA means.

their reviews prove it. zero mentions of the science, just "no crashes" and "clarity with a pep in my step."

the science sells the founder. the FEELING sells the customer. 𝗳𝘂𝗹𝗹 𝘃𝗶𝗱𝗲𝗼 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲

[Kelly at Sehso @sehsodotcom]

@PasiRiccardo SEND

[Kelly at Sehso @sehsodotcom]

here's a hack from strategy work... the best angle usually isn't the flashiest one.

it's the one your buyer would actually trust.

wrote a script from real reviews, not guesses. "soft and buttery" made the ad because a real customer said it first!

[Kelly at Sehso @sehsodotcom]

@mathieuerd Hi Mathieu, I'm who you need! ✅ I've got passion + portfolio: https://t.co/FNYBj65so2 DM is on the way.

[Kelly at Sehso @sehsodotcom]

I earned the Digital Advertising Certified achievement on HubSpot Academy! https://t.co/FOz5MGP74f

[Kelly at Sehso @sehsodotcom]

did a full brand teardown this week. no brief needed.

built the buyer first. audited what's running. found the white space nobody's using yet.

then picked the ONE hook that earns trust instead of just being loud.

know the buyer, find the gap, build proof. that's the job!

[Kelly at Sehso @sehsodotcom]

the hook that mattered most wasn't clever, it was true.

built a 10 hour wear test ad script around a real customer quote instead of guessing at copy.

if you're hiring a strategist, ask to see the RAW script, not the polished deck.

[Kelly at Sehso @sehsodotcom]

@ecomvisi @RoachJaedon I can attest that this is the case. I DM'ed you about it too.

[Kelly at Sehso @sehsodotcom]

@trendify_agency Hi! I'm interested. strategist & my portfolio is here: https://t.co/FNYBj65so2

[Kelly at Sehso @sehsodotcom]

@0xAtlas__ "Danger is my middle name." 🌴 Here's my creative strategist portfolio Atlas: https://t.co/FNYBj65so2

[Kelly at Sehso @sehsodotcom]

@Ecom_Matteo Hi Matteo, I've saved a health & wellness company $30M so I'm confident that I'm the person you need. And I love startups! My portfolio is here: https://t.co/FNYBj65so2

[Kelly at Sehso @sehsodotcom]

@RyanBarnes_UGC Round squares don't exist. Neither should boring ad creative. My portfolio proves that Ryan: https://t.co/FNYBj65so2

[Kelly at Sehso @sehsodotcom]

wrote a full ad script for a celebrity beauty brand off one customer quote and a stopwatch.

44 minutes. no shoot budget, no dragging it out.

the whole script hung on one line pulled from a real review... "it's really soft and buttery."

that's the job.

[Kelly at Sehso @sehsodotcom]

small tell that a creator is actually right for a brand... you catch yourself enjoying their content before you even think about the brief.

happened to me today scrolling someone's feed like a fan instead of a strategist.

that's the *real* signal! 𝘃𝗶𝗱 𝗼𝗻 𝗬𝗧𝘂𝗯𝗲

[Kelly at Sehso @sehsodotcom]

@P_Muddyy If those other replies didn't quite hit the mark, here's my portfolio: https://t.co/FNYBj65so2 The Pet project specifically will show you all the details of how I think and why I'm the best fit for you. Cheers!

[Kelly at Sehso @sehsodotcom]

@uzipagirsky Hi Uzi, definitely interested. Your DMs are locked tho. My portfolio is here: https://t.co/FNYBj65so2

[Kelly at Sehso @sehsodotcom]

finding the right creator isn't scrolling until someone looks cute enough.

I go back to the avatar first, then search the world SHE lives in. typed in "office beauty" and watched who showed up.

three creators later... all pointing back to the same girl we built weeks ago!

[Kelly at Sehso @sehsodotcom]

strategist secret nobody tells you: taste isn't the job.

being able to point at a real quote or a real ad and say "see, THIS is why it'll work" is the job!

that's the difference between a good idea and a *sellable* one.
𝗳𝘂𝗹𝗹 𝘃𝗶𝗱𝗲𝗼 𝗼𝗻 𝗬𝗼𝘂𝗧𝘂𝗯𝗲